Responsibilities

• Build, launch, and manage lifecycle marketing campaigns across email, push notifications, in-app messaging, content cards, and emerging channels using Braze.
• Perform comprehensive QA for all campaigns, including audience targeting, personalization logic, dynamic content, rendering, links, deep links, tracking parameters, suppressions, and delivery settings.
• Validate campaign functionality across devices, operating systems, email clients, and app experiences prior to launch.
• Maintain campaign calendars and ensure timely execution of scheduled communications.
• Identify and communicate campaign risks, platform issues, or delivery concerns before launch.
• Support onboarding, engagement, retention, and winback journeys through campaign setup and execution.
• Build and maintain automated customer journeys using behavioral triggers, audience segmentation, and personalization logic.
• Assist with implementing lifecycle strategies developed by senior team members and cross-functional partners.
• Create and manage audience segments using subscriber, behavioral, engagement, and content consumption data.
• Implement personalization and dynamic content rules to improve customer relevance and engagement.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Typically, 7+ years of experience in CRM, lifecycle marketing, retention marketing, email marketing, or digital marketing.
• Experience working in subscription, streaming, media, sports, or entertainment businesses.
• Hands-on experience building, launching, and optimizing campaigns in Braze, Salesforce Marketing Cloud, Iterable, Adobe Campaign, or similar CRM platforms.
• Strong understanding of customer lifecycle marketing, including onboarding, engagement, retention, re-engagement, and winback strategies.
• Experience creating and managing audience segments using customer data, behavioral insights, and event-based triggers.
• Proficiency with design tools such as Figma, Adobe Photoshop, or similar creative platforms.
• Experience working with project management tools such as Jira, Airtable, Monday.com, Asana, or similar platforms.
• Exceptional attention to detail, with demonstrated experience QA'ing marketing campaigns prior to launch.
• Ability to manage multiple projects, campaigns, and deadlines in a fast-paced, cross-functional environment.

Preferred

• Basic HTML/CSS knowledge for email and messaging QA.

Benefits

• This role is also eligible for various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.