Responsibilities: - Serving as the point of contact for development and management of individual clients, dealing with communication, execution and reporting for the Lifecycle channel - Campaign development, management and optimization working with 8 to 10 clients at a time in varying industries. - Establish targeting strategies based on customer lifecycle segmentation & predictive analytics - Develop the email creative approach, brief clients on creation & production - Launch and QA new email campaigns on varying email service providers - Optimize existing campaigns with frequent multi-variant a/b testing of subject lines, time of send, content, etc. - Reporting, track and analyze weekly & monthly email KPI’s - Collaborate and integrate with the Paid Media, Strategy, Creative, Email and Content teams. - Present monthly reporting and insights to clients. - Participate in regular client calls and meetings. - Create and present executive summary, QBR’s, wrap up reports, seasonal and yearly plans. - Stays up to date with industry news, trends and innovations. Requirements: - 1-2 years of email marketing or lifecycle marketing experience - Stellar project and time management skills with the ability to manage multiple projects in a fast paced atmosphere - Strategic thinking, prioritization skills and troubleshooting are in your DNA - Firm understanding of digital marketing principles, specifically email marketing best practices - Excellent written and verbal communication skills - comfortable with daily video conferencing calls - Experience executing comprehensive list segmentation, lifecycle drip automations and triggered events within an ESP - Ability to work independently - Experience in Photoshop, copywriting, HTML is a plus - Broad understanding of email service providers, fluency in at least 1 preferred - Most used include: Mailchimp and Klaviyo - Knowledge of best practices for creating optimized email templates (including responsive design), dynamic content, testing methodologies, list segmentation, deliverability and CAN-SPAM laws - Experience with or understanding of web analytics (Google Analytics, Omniture or similar) - Positive, "can-do" and "will-do" attitude at all times, no days off. - Approaches all challenges as new learning and growth opportunities, with a solution-oriented mindset. Nice-to-have: - SMS knowledge a plus - Bonus points for any CRM or Enterprise platform knowledge - Experience in Photoshop, copywriting, HTML is a plus - Broad understanding of email service providers, fluency in at least 1 preferred - Most used include: Mailchimp and Klaviyo - Knowledge of best practices for creating optimized email templates (including responsive design), dynamic content, testing methodologies, list segmentation, deliverability and CAN-SPAM laws - Experience with or understanding of web analytics (Google Analytics, Omniture or similar) Benefits: - Medical, Dental, and Vision Coverage - Health Savings Account (HSA) or Flexible Spending Account (FSA) - Employee Assistance Program (EAP) - Competitive Base Salary - 401(k) with Company Match - Life and Disability Insurance - Unlimited Paid Time Off (PTO) - Paid Holidays - Paid Paternal/Maternal Leave - Ongoing Training and Learning Opportunities - Career Path Progression