Life & Retirement Campaign Manager

Springfield, IL (On-site)

$105K/yr – $148K/yrSenior Level8+ years expFull time

Posted 5 weeks ago

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Job Summary

Own multi-channel go-to-market and lifecycle marketing for Life and Retirement products, turning customer insights into messaging and plays that move people from awareness to enrollment.

  • Growth Infrastructure: Build multi-channel campaigns and measurement across awareness, leads, enrollments, and cross-sell.
  • Marketing Enablement: Create playbooks, briefs, and field activation plans to support sales and agent onboarding.
  • Voice of Customer and Lifecycle: Translate educator and customer insights into messaging and journey improvements that boost enrollment and retention.

Job Description

Responsibilities
  • Lead go-to-market strategies and integrated, multi-channel marketing programs that drive awareness, leads, calls, quotes, enrollments, deposits, rollovers, cross-sell opportunities, and sales.
  • Develop and execute campaigns supporting Life, Retirement, and other financial services offerings.
  • Serve as the marketing subject matter expert for Life & Retirement products, ensuring alignment between business objectives, customer needs, and marketing execution.
  • Manage programs from concept through launch, measurement, optimization, and reporting.
  • Serve as a key liaison between agents, call center teams, and Life & Retirement business partners to align priorities and optimize program effectiveness.
  • Support sales efforts by developing playbooks, toolkits, sales briefs, finalist materials, and local market activation plans.
  • Assist with opening and activating payroll slots and driving field adoption of Life & Retirement solutions.
  • Promote growth of registered representatives through onboarding campaigns, training initiatives, and enablement programs.
  • Partner identification
  • Onboarding and activation
Horace Mann  logo

Horace Mann

Horace Mann was founded in 1945 by two educators in Springfield, Ill., who believed teachers deserved affordable auto insurance. Originally called the Illinois Education Association Mutual Insurance Company, our name was changed to honor the father of the American public education system, Horace Mann. We are proud to share his name.At Horace Mann, the hard work, commitment and dedication of our employees are the foundation of our success. And today we are the largest, national multiline insurance company dedicated to serving America’s educators and their families. Our purpose is to provide lifelong financial well-being for educators and their families through personalized service, advice, and a full range of tailored insurance and financial products. Through our professional agents and their staff, we offer insurance and financial products to the educational community across the United States. Horace Mann offers auto, homeowners and life insurance, retirement annuities, and other financial solutions to educators and their families. We also proudly support our nation’s educators through recognition programs and classroom funding opportunities through DonorsChoose.org.If you respect the teaching community and feel you can help us take care of educators' futures, choose the path you’d like to explore at https://www.horacemann.com/about-us/careers.

Founded in 1945
Springfield, Illinois, USA
1.2K employees (48 in marketing)

Traffic Signals

Monthly Visitors
168.1K
Monthly Google Ads Budget
$3.3M
Traffic Source Mix
Search
41.4%
Direct
52.3%
Referral
4.4%
Social
0.8%
Paid
1%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size
23 (2% of company)
Median Career Experience
4 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$600M
Last Raise
$300M
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $300M
  • Sep 2023
    Post IPO Debt • $300M

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