Lead Video & Audio Manager at Care.com | New York City, NY | $120K/yr – $130K/yr

Care.com

Lead Video & Audio Manager

New York City, NY (Remote)

$120K/yr – $130K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own end-to-end video media leadership across Linear TV, OTT, digital video and audio to drive direct response and long-term brand impact.

multi-touch attribution and ROI: lead measurement, optimization, and reporting across video and audio campaigns.
Lead cross-functional video media strategy with Growth, Brand, Creative and Analytics to align objectives and hit KPI targets.
Manage agency relationships, traffic, testing, and performance reviews to ensure effective execution and continuous improvement.

Job Description

Develop and execute comprehensive video media strategies for Linear TV, OTT, digital video and audio channels to drive brand awareness, customer acquisition, and retention.
Collaborate closely with internal stakeholders, including the Growth, Brand, Creative and Analytics teams, to align video and audio media strategies with overall marketing objectives.
Stay ahead of industry trends and incorporate innovative approaches to video media planning and buying.
Lead and manage the relationship with our media buying agency to ensure seamless execution of campaigns across Linear TV, OTT, digital video, and audio platforms.
Provide clear direction and feedback to the agency on strategic priorities, campaign performance, and areas for improvement.
Monitor agency performance, holding them accountable for achieving agreed-upon KPIs and media performance goals.
Oversee the planning, negotiation, and execution of media buys, ensuring optimal reach and frequency for target audiences.
Utilize data-driven insights to optimize video media campaigns, including adjusting creative rotations, audience targeting, and placement strategies.
Conduct in-depth analyses of media performance, providing actionable recommendations for continuous improvement and testing new approaches.
Manage and track day-to-day media spend, holding agency accountable to forecast

5-7 years of experience in video media buying and strategy, with a strong emphasis on Linear TV, OTT, digital video and audio in a direct-to-consumer environment.
Proven experience managing external media buying agencies, including strategy development, campaign execution, and performance optimization.
Familiarity with media and audio buying platforms, analytics tools, and digital marketing technologies.
Strong understanding of video and audio media attribution, measurement, and testing methodologies, including multi-touch attribution and media mix modeling. Able to connect media buys to both immediate direct response and long-term brand building impact.
Demonstrated expertise in planning and optimizing video media campaigns to achieve specific business objectives, with a track record of driving growth and ROI.
Able to glean quantitative insights from large amounts of data. Proficient in Excel.
Strong project management skills, with exceptional attention to detail, to effectively manage multiple projects simultaneously and meet tight deadlines.
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and present complex information to partners and senior leadership.
Strong sense of ownership of your work and its outcomes, with a thorough understanding of the business that informs how you prioritize, problem-solve and lead
Have a strong bias toward action; able to prioritize momentum over perfection in a fast-moving environment
Can work independently with minimal oversight while knowing when to escalate, ask questions or pull in the right resources.
Bachelor's degree in Marketing, Advertising, Communications, or a related field; advanced degree preferred.

Advanced degree preferred.

health insurance coverage, life, and disability insurance, a generous 401K employer matching program, paid holidays, and paid time off (PTO)

Care.com

3.1 Glassdoor

Care.com is where families go to find care and where caregivers go to find meaningful work. Since 2007, over 45 million people have turned to Care.com—across child care, senior care, adult care, pet care and housekeeping. We’re here to make care simpler, smarter and more personal. Through Care for Business, Care.com empowers over 700 companies to provide family care benefits to their employees. With HomePay, we make it easier for families to manage household taxes and payroll. As moms, dads, pet parents, sons and daughters ourselves, we’re a passionate team of innovators and problem-solvers. We utilize data, AI and cutting-edge solutions to address universal care challenges and build connections. If you’re driven to apply your talents where innovative tech meets heart and want to contribute to a platform that has supported millions of families (and counting!), explore a career with us. Care.com is proud to be part of the IAC family.

Founded in 2006

Dallas, Texas, USA

www.care.com

42% recommend to a friend

63% CEO approval