Responsibilities

• Website and digital content: Write and own key industry pages and solutions pages across the Codal website
• Develop copy that clearly articulates Codal's point of difference in a competitive market
• Work with the Global Head of Marketing to ensure website content reflects our positioning and service lines
• Thought leadership and editorial: Produce authoritative blog articles in collaboration with internal SMEs across engineering, design and strategy
• Write and distribute press releases that reinforce Codal's market position and announcements
• Develop and execute a content strategy alongside the Global Head of Marketing, contributing ideas, flagging what's resonating, and shaping the editorial calendar
• Case studies: Lead end-to-end case study production from stakeholder brief and client interview through to published asset
• Design and implement a scalable case study process to accelerate output and reduce time from project completion to publication
• Work cross-functionally with delivery, sales and design to source stories, gather approvals and get case studies out faster
• Brand and positioning: Communicate Codal's point of difference clearly and consistently across all content formats
• Maintain a consistent enterprise tone of voice across all channels and asset types
• Contribute to how the team plans and prioritises content, not just what gets executed
• Data and performance: Track and report on content performance across key channels: organic traffic, engagement, lead attribution and pipeline influence
• Use data to inform content decisions: identify what's working, what isn't, and where to focus effort
• Set measurable goals for content initiatives and report results in terms of business impact, not just pageviews
• Work with the marketing team to connect content activity to CRM data and pipeline outcomes in HubSpot and Salesforce

Requirements

• 10+ years of B2B or enterprise content writing experience, ideally in digital services, technology, agency or consultancy
• Proven background writing for regulated industries: healthcare, financial services, compliance, or similar
• A portfolio that demonstrates range: long-form editorial, web copy, case studies, press releases, thought leadership
• Exceptional command of the English language: grammar, structure and nuance, with a strong editorial instinct
• Experience interviewing SMEs and distilling complex technical ideas into compelling, accessible narratives
• Strong project management instincts: able to manage multiple workstreams without dropping the ball
• Comfortable owning processes, not just executing tasks, you\'ll build systems as well as write content
• High standards, high output, and the drive to do both at once

Benefits

• - Codal is a global agency with over 200 employees, and offices in the US, UK, and India
• - We regularly host happy hours, dinners, excursions, and other company events to unwind after a hard day at work
• - Office snacks and drinks + a fancy Bevi water machine with flavored water
• - We offer Medical, Life, Dental/Vision, and many more insurance types
• - Employer 401k match - 4%
• - A recreational group that regularly competes in city leagues for softball and volleyball
• - An office in the heart of downtown Chicago with a gym, food court, Walgreens, rooftop bar, outdoor sports court, and other amenities
• - Working hybrid for in-person collaboration and sprint-planning days