Responsibilities

• Market Intelligence: Own the voice-of-client feedback loop for solo agents and small teams; track competitive dynamics, conduct audience research, and maintain up-to-date market sizing for this segment. Translate insights into actionable strategy for the client org.
• Messaging & Narrative: Develop and maintain segment-specific brand positioning, portfolio messaging, and product narratives. Author case studies that articulate client value for solo operators and small team leads.
• Brand Governance: Be the authority on brand naming conventions and messaging hierarchies for products and programs serving this segment. Maintain brand guidelines to ensure consistent client-facing messaging.
• Product Launch Strategy: Lead product launch strategy for all releases targeting solo and small-team clients. Support the product management team's product development lifecycle, own the creative bill of materials, and coordinate cross-functionally across PM, demand generation, sales, and the Bureau.
• Pricing, Packaging & Offers: Partner with Analytics, PM, and Sales to develop and test pricing strategies tailored to solo/small-team economics. Translate segment-level packaging decisions into client-facing positioning that accelerates sales.
• Commercial Strategy: Contribute to the commercial hypothesis, test-and-learn framework, and eventual scaled strategy for CPL-based buyer lead products targeting solo and small clients.

Requirements

• 10+ years of B2B or B2B2C product marketing experience, preferably in Real Estate technology or enterprise SaaS
• Bachelor's degree or equivalent experience
• Demonstrated ability to translate complex product portfolios into clear, differentiated messaging for entrepreneurial and SMB audiences
• Experience owning end-to-end GTM launches: from positioning through creative briefing and campaign performance review
• Strong analytical mindset; comfortable sizing market opportunity, reading performance data, and using insights to iterate
• Excellent cross-functional communication skills; adept at aligning PM, sales, and creative partners around a shared strategy
• Experience with AI marketing workflows is a plus (mentioned as a capability in the description)

Preferred

• Familiarity with AI marketing workflows such as synthetic research and scaling content production is a plus; this team operates with a human-led, AI-empowered mindset

Benefits

• Inclusive and Competitive medical, Rx, dental, and vision coverage
• Family forming benefits
• 13 Paid Holidays
• Flexible Time Off
• 8 hours of paid Volunteer Time off
• Immediate eligibility into Company 401(k) plan with 3.5% company match
• Tuition Reimbursement program for degreed and non-degreed programs
• 1:1 personalized Financial Planning Sessions
• Student Debt Retirement Savings Match program
• Free snacks and refreshments in each office location