Lead Paid Search Strategist

USA (Remote)

$90K/yr – $105K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

SEM program ownership from strategy through optimization, with client-facing reporting and team leadership.

Own Campaign Strategy and Planning to set budgets, forecasts, and a quarterly testing roadmap that tracks KPI-driven wins.
Lead Campaign Execution and landing-page CRO to maximize CTR and conversion tests.
Drive Performance Analysis and Client Communication to turn data into actionable recommendations and keep clients aligned on next steps.

Job Description

Responsibilities

Campaign Strategy and Planning: Develop and execute SEM strategies in line with client objectives. Conduct keyword research and competitive analysis. Create and manage campaign budgets and forecasts. Develop a robust testing roadmap and ensure the continuous evolution of the client’s SEM programs. Develop comprehensive Quarterly Business Reports (QBRs) with the team that includes highlights of the last quarter and top testing priorities for the upcoming quarter. Stay informed about industry trends, algorithm updates, and emerging technologies to maintain a competitive edge.
Campaign Execution: Create, optimize, and manage PPC (Pay-Per-Click) campaigns on platforms like Google Ads, Bing Ads, and others. Write and optimize ad copy for maximum click-through rates (CTR). Set up and optimize landing pages for conversion rate optimization (CRO). Implement A/B tests and other optimization strategies
Team Management: Lead and mentor a team of Paid Search Strategists. Delegate tasks, set performance goals, and provide guidance. Conduct team meetings and training sessions.
Performance Analysis and Reporting: Monitor and analyze campaign performance using various analytics tools. Generate regular reports to track KPIs and campaign effectiveness. Provide insights and recommendations for continuous improvement.
Client Communication: Maintain regular communication with clients to understand their business goals and objectives. Present campaign results, insights, and recommendations to clients. Address client queries and concerns promptly.
Stay Updated: Stay informed about industry trends and updates in search engine algorithms. Recommend and implement new strategies and tools as needed.

Requirements

Bachelor's degree in Marketing, Advertising, Business, or related field (Master's preferred).
Proven experience (typically 5+ years) in Search, Shopping, and Performance Max campaign management.
Certification in Google Ads and other relevant digital advertising platforms
Strong analytical skills and proficiency in data analysis tools.
Excellent communication and presentation skills.
Leadership and team management experience.
Familiarity with web analytics tools like Google Analytics.

Nice_to_have

Master's degree preferred
Proficiency in SEO is a plus (nice-to-have)

Benefits

High-character, fun, and cohesive work culture
PTO that is genuinely encouraged
Affordable, low-deductible health insurance plans
Supplemental benefits, including employer-paid life insurance, short & long term disability insurance
401k with company match
Remote work flexibility
Supportive, transparent, and accessible leadership that welcomes ideas, insights & feedback
Professional/individual development stipend
Salary Description: $90,000.00 - $105,000.00
Remote work flexibility

OuterBox

At OuterBox, we believe growth is oxygen. We think outside the box to grow our clients' businesses through digital marketing. Growth is the backbone of every client partnership and the power behind maintaining a solid team. We're a top-rated performance marketing agency offering website design and development, SEO, paid media, CRO, email marketing, eCommerce strategies, marketing analytics, and more. Since 2004, we've helped hundreds of B2B and B2C businesses grow their revenue and operations. We've also helped nurture digital marketing experts through various career stages.We're all in, all the time. That means we pour our integrity, strategies, hard-earned industry know-how, and genuine care for your success (client or team member) into everything we do. We deliver what your business needs to thrive online, driving leads and revenue. And when you're part of the OuterBox team, you know you're at a place that celebrates your uniqueness and supports your professional development. So whether you're a future client or team member, you get the picture—at OuterBox, we deliver results-driven online marketing with a people-first culture that grows business revenue.

Founded in 2004

Akron, Ohio, USA

347 employees (173 in marketing)

www.outerbox.com