Responsibilities

• Develop and execute SEM strategies in line with client objectives. Conduct keyword research and competitive analysis.
• Create, optimize, and manage PPC campaigns on platforms like Google Ads, Bing Ads, and others. Write and optimize ad copy for maximum click-through rates (CTR). Set up and optimize landing pages for conversion rate optimization (CRO). Implement A/B tests and other optimization strategies
• Lead and mentor a team of Paid Search Strategists. Delegate tasks, set performance goals, and provide guidance. Conduct team meetings and training sessions.
• Monitor and analyze campaign performance using various analytics tools. Generate regular reports to track KPIs and campaign effectiveness. Provide insights and recommendations for continuous improvement.
• Maintain regular communication with clients to understand their business goals and objectives. Present campaign results, insights, and recommendations to clients. Address client queries and concerns promptly.
• Stay informed about industry trends and updates in search engine algorithms. Recommend and implement new strategies and tools as needed.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or related field (Master's preferred).
• Proven experience (typically 5+ years) in Search, Shopping, and Performance Max campaign management.
• Certification in Google Ads and other relevant digital advertising platforms
• Strong analytical skills and proficiency in data analysis tools.
• Excellent communication and presentation skills.
• Leadership and team management experience.
• Proficiency in SEO (Search Engine Optimization) is a plus.
• Familiarity with web analytics tools like Google Analytics.
• Fast-paced, dynamic office environment, and may be required to work outside of regular office hours to resolve issues or complete projects of the department.
• Primarily involves sitting at a desk and using a computer for extended periods.

Preferred

• Bachelor's degree in Marketing, Advertising, Business, or related field (Master's preferred).
• Proven experience (typically 5+ years) in Search, Shopping, and Performance Max campaign management.
• Certification in Google Ads and other relevant digital advertising platforms
• Strong analytical skills and proficiency in data analysis tools.
• Excellent communication and presentation skills.
• Leadership and team management experience.
• Proficiency in SEO (Search Engine Optimization) is a plus.
• Familiarity with web analytics tools like Google Analytics.
• Fast-paced, dynamic office environment, and may be required to work outside of regular office hours to resolve issues or complete projects of the department.
• Primarily involves sitting at a desk and using a computer for extended periods.

Benefits

• Why You’ll love working at OuterBox:
• High-character, fun, and cohesive work culture
• Competitive base salary
• PTO that is genuinely encouraged
• Affordable, low-deductible health insurance plans
• Supplemental benefits, including employer-paid life insurance, short & long term disability insurance
• 401k with company match
• Remote work flexibility
• Supportive, transparent, and accessible leadership that welcomes ideas, insights & feedback
• Professional/individual development stipend
• Cohesive Culture + Good Humor + Combined Skills = Awesome Results