Lead, Paid Media Analyst at Royal Caribbean Group | Miami, FL

Royal Caribbean Group

Lead, Paid Media Analyst

Miami, FL (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive paid media analytics and optimization across multi-channel campaigns for Royal Caribbean Group.

Own campaign measurement and optimization using GA, BI dashboards, and reporting.
Must-have: 5+ years in paid media analytics or related field.
Standout: Cross-functional collaboration with agencies and eCommerce metrics.

Job Description

Responsibilities

Continuously monitor media / advertising campaign performance including campaign structure, media selection, and creative performance. Leverage findings and reporting to optimize media.
Develop and implement analytical frameworks to evaluate paid media campaign performance across multiple channels.
Lead the measurement of KPIs, conversion tracking, and attribution models to accurately assess campaign success.
Collaborate with media agencies to provide insights that inform campaign strategy, targeting, and budget allocation.
Liaise with other marketing analysts (e.g., eCommerce, customer marketing) to understand the interdependencies and overall impact of various initiatives.
Utilize tools such as Google Analytics, Power BI, and platform-specific dashboards to create comprehensive reports.
Conduct deep-dive analyses to identify trends, opportunities for optimization, and areas of underperformance.
Serve as technical lead in the following: media tagging, tracking, creative dynamic data feeds. Connect with eComm teams to determine appropriate tagging structure.
Support A/B testing and experimentation efforts to improve creative, audience targeting, and bid strategies.
Stay current with industry trends, new features, and best practices in paid media and analytics tools.
Present findings and strategic recommendations clearly to stakeholders and senior leadership.

Requirements

Bachelor’s degree in Marketing, Data Science, Statistics, Business, or related field.
5+ years of experience in paid media analytics, digital marketing analytics, or media planning.
Strong proficiency with paid media platforms (Google Ads, Facebook Business Manager, programmatic platforms).
Expertise in analytics tools such as Google Analytics, Tableau, Power BI, and Excel.
Solid understanding of attribution models, conversion tracking, and multi-channel attribution.
Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
Excellent communication skills for stakeholder presentations and strategic discussions.
Team Player: Ability to work collaboratively in a fast-paced, team-oriented environment.
Organization: Exceptional organizational and multitasking abilities.

Benefits

competitive compensation and benefits package
excellent career development opportunities

Royal Caribbean Group

4.0 Glassdoor

At Royal Caribbean Group, we deliver unforgettable vacations to guests who trust us with life’s greatest moments. We build the best ships, and even better careers, all while doing the right thing. We are passionate. We are innovative. We are unstoppable. We open the world to our employees. Your journey is our journey — chart your own course. Journey with us!Our culture:   What sets the Group apart is the multicultural environment we create with employees from over 126 countries. We cultivate a workplace where employees feel they can be themselves, are appreciated because of their differences and are empowered to become part of the fabric of the Group. We have been repeatedly recognized by the Ethisphere Institute as one of the World’s Most Ethical Companies. For us, it’s a simple three-word phrase: Make good choices. Our employees have a commitment to compliance, doing the right thing and integrity. Our brands:   Royal Caribbean Group (NYSE: RCL) is a cruise vacation company comprised of three award-winning global brands: Royal Caribbean International, Celebrity Cruises, and Silversea Cruises. Royal Caribbean Group is also a 50% owner of a joint venture that operates TUI Cruises and Hapag-Lloyd Cruises. Together, our brands operate a global fleet traveling to more than 800 destinations worldwide.Our promise:   We deliver the best vacation experiences, responsibly. Every one of our values and actions flows from this promise. To operate the safest ships on the seas. To protect the oceans we sail. To put people and communities first in everything we do. Find out more here - https://www.royalcaribbeangroup.com/bluegreenpromise/Link to the careers page: https://careers.royalcaribbeangroup.com/

Founded in 2019

Miami, Florida, USA

44K employees (3,110 in marketing)

www.royalcaribbeangroup.com

78% recommend to a friend

79% CEO approval