Responsibilities

• Go-to-Market Strategy & Execution - Drive execution of internal readiness and sales activation strategies for new and enhanced Merchant Services products. - Translate product strategies into customer centric value propositions, marketing and sales enablement plans, and launch materials. - Partner with Product and BD teams to identify the right audiences, deployment channels, and success metrics for GTM campaigns / webinars / events. Product Positioning, Messaging & Content Development - Develop client-centric narratives and competitive messaging that differentiate KeyBank’s Merchant solutions and reflect market trends and evolving client needs. - Build consistent messaging frameworks and ensure alignment across Product, BD, Sales, and Marketing. - Maintain deep knowledge of Merchant product capabilities, roadmaps, and client use cases to support effective content development. Sales Enablement & Field Readiness - Create marketing materials that help front-line teams understand the why , what , and how behind solutions, enabling them to confidently engage prospects and clients. - Build and maintain scalable sales enablement tools including: Pitch decks - Product one-pagers and sell sheets - Talk tracks and objection-handling guides - Competitive battle cards - Quick reference guides - Demo scripts and storyboard flows - “Meeting-in-a-Box” and campaign activation toolkits - Structure and deliver virtual and in-person training sessions, product demos, and sales coaching modules in partnership with product experts. - Manage a centralized content repository to ensure field teams always have access to current and accurate materials. - Gather feedback from the field to optimize enablement content, improve training effectiveness, and inform product positioning. Sales Play Development - Build solution-focused sales plays that integrate products, market insights, and client needs into actionable guidance. - Provide step-by-step playbooks outlining target segments, discovery questions, value proof points, partner roles, and follow-up actions. - Enable adoption through training, communications, and field support. Planning & Accountability - Manage marketing and enablement projects end-to-end, including scoping, planning, design, execution, approvals, delivery, and ongoing maintenance. - Maintain clear documentation, track progress, and proactively communicate status updates to stakeholders. - Own commitments and deliver results with minimal escalation. - Maintain a detailed content and campaign calendar with appropriate timelines and deadlines. Marketing Collaboration - Partner with Corporate Center Marketing to support integrated campaigns across paid, earned, social, and owned channels that drive brand awareness, engagement, and product adoption. - Ensure product-specific content aligns with enterprise brand guidelines and messaging platforms. Market Insights & Reporting - Evaluate sales enablement materials and training programs for effectiveness and adoption; refine based on data and field insights. - Provide reporting on campaign performance, sales engagement, content utilization, and product adoption. Education - Bachelor’s degree in Marketing, Business, Finance, or related field.

Requirements

• Education - Bachelor’s degree in Marketing, Business, Finance, or related field. Work Experience - 5+ years of experience in product marketing or sales enablement within financial services industry or fintech B2B experience. - Experience in merchant service marketing preferred - Strong understanding of B2B financial solutions, especially in Commercial Banking. - Experience building sales enablement frameworks, training content, and product positioning assets strongly preferred. People Leadership & Team Development - May directly manage and develop a Marketing Consultant, providing coaching, prioritization guidance, and day-to-day direction. - Establish clear goals, performance expectations, and development plans aligned to team and organizational priorities. - Foster a culture of ownership, accountability, and continuous improvement.

Benefits

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