Responsibilities

• Lead the development and execution of enterprise paid media strategies across digital and traditional channels, including search, social, video, display, retail media, programmatic, connected TV (CTV), audio, and emerging platforms.
• Own media planning frameworks and investment strategies that align marketing objectives, audience priorities, and business growth targets.
• Partner with internal stakeholders and agency partners to optimize media allocation, budget planning, and investment effectiveness across campaigns and customer segments.
• Drive annual, quarterly, and campaign-level media planning processes, ensuring investments are aligned with prioritized business objectives and expected ROI.
• Leverage advanced marketing technology platforms, customer data, audience insights, and automation tools to enable precision targeting and personalized customer experiences.
• Develop audience strategies utilizing first-party, second-party, and third-party data to improve campaign performance and efficiency.
• Partner with analytics, MarTech, and data science teams to translate business objectives into actionable targeting, measurement, and optimization strategies.
• Establish performance measurement frameworks, attribution methodologies, and KPI reporting to evaluate media effectiveness and marketing investment return.
• Utilize advanced analytics and customer insights to identify optimization opportunities and improve campaign outcomes.
• Monitor campaign performance, recommend budget reallocations, and implement optimization strategies to maximize efficiency and business impact.

Requirements

• Bachelor's degree (BS/BA) desired.
• 7+ years of experience in paid media strategy, media planning, performance marketing, marketing investment management, precision marketing, or related disciplines preferred.
• Certification may be required in some areas.

Preferred

• Experience leading large-scale paid media planning and investment strategies for nationally recognized consumer brands.
• Expertise in media planning, media buying, performance marketing, and marketing effectiveness measurement.
• Demonstrated experience managing significant marketing budgets and optimizing investments across multiple channels.
• Strong understanding of attribution modeling, marketing mix modeling (MMM), incrementality testing, and performance analytics.
• Experience working with media agencies, marketing technology platforms, customer data platforms (CDPs), and advanced analytics tools.
• Proven ability to translate customer and business insights into measurable marketing outcomes.

Benefits

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance