Responsibilities

• You will be responsible for: Campaign management and governance o Manage the intricacies of complex marketing campaigns from genesis/ pre-planning through launch and optimization. o Pay keen attention to detail for timelines to ensure clear communication at the working and executive level to assist in clear and timely decision-making for each campaign milestone. o Document progress, alerts & variances, and timelines of respective campaigns to ensure marketing records remain up to date with the latest strategies, decisions and outcomes. o Effectively plan and facilitate working checkpoints with all levels of leadership. Synthesize the decisions and care for their follow-through. o Utilize working knowledge of Adobe Workfront or similar workflow management tool. Strategic coordination to ensure optimized execution o Cross-analyze and meaningfully contribute to multiple layers of marketing planning, from strategic annual plans to channel and messaging-specific plans. o Ensure marketing approaches and executions tightly tie to foundational plans and strategies. Escalate and course-correct when they don’t. o Monitor campaign launches and performance. Lead reviews and retrospectives that suggest optimizations and future improvements. Enablement of AT&T way of Marketing o Drive rigor around AT&T’s way of Marketing for planned and in-year programs and consistently seek ways to create efficiencies. o Enable collaboration across MGO and partner organizations to ensure successful execution of the strategic vision. o Support marketing stakeholders to reach goals, mitigate risk and remove roadblocks, capturing all key information so improved process can be replicated. o Responsibly teamwork on codifying campaign management and overall marketing processes.

Requirements

• Education: Typically requires a Bachelors degree.
• Experience: Typically requires 6+ years of experience in similar area of responsibility
• Core Competencies: Background in holistic marketing across multiple brands at large companies; B2B, Local and Direct Marketing experience a plus, but not a requirement
• Experience managing multi-faceted go-to-market campaign processes requiring strong organizational skills, detail-focused strategic oversight, rigorous risk mitigation, and executive-level reporting
• Comfortable working in ambiguous environments with an ability to create structure and process, building something from nothing
• Able to work autonomously and to take initiative, managing multiple large-scale projects at a time
• Executive presence to inspire confidence with internal and external constituents
• Collaborative and willing to roll up your sleeves with the team and get close to the details
• React quickly with strategic thinking and proactive solutioning in a fast-paced environment
• Strong communicator; verbal and written

Preferred

• MBA or Master’s degree
• Experience with Bynder or other Digital Asset Management tools
• Creative or Media Agency experience

Benefits

• Joining our team comes with amazing perks and benefits: - Medical/Dental/Vision coverage - 401(k) plan - Tuition reimbursement program - Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays) - Paid Parental Leave - Paid Caregiver Leave - Additional sick leave beyond what state and local law require may be available but is unprotected - Adoption Reimbursement - Disability Benefits (short term and long term) - Life and Accidental Death Insurance - Supplemental benefit programs: critical illness/accident hospital indemnity/group legal - Employee Assistance Programs (EAP) - Extensive employee wellness programs - Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone