Lead Insights Analyst, Field Marketing

Atlanta, GA (Hybrid)

Salary Not AvailableSenior Level3+ years expFull time

Posted 13 days ago

Job Summary

Own and automate market and local marketing analytics through scalable dashboards, data pipelines, and standardized reporting to inform strategic decisions and improve stakeholder adoption.

  • Build and maintain dashboards and recurring reporting measuring market and local marketing performance
  • Partner with cross-functional teams to translate questions into analyses and prepare data for insights
  • Automate reporting and improve self-service analytics while ensuring data quality

Job Description

Responsibilities

  • Develop, maintain, and automate dashboards and recurring reporting that measure market, and local marketing performance.
  • Perform exploratory analyses and prepare data to support business questions, promotional evaluations, A/B testing, and local marketing measurement.
  • Build scalable data pipelines and reporting solutions using SQL, Databricks, Tableau, Alteryx, and related analytical tools.
  • Improve reporting efficiency and stakeholder adoption by identifying opportunities for automation, self-service analytics, and standardized reporting.
  • Ensure data quality and reporting accuracy by validating data sources, troubleshooting issues, and partnering with Data & Technology teams.
  • Partner with teammates to translate business questions into analytical approaches, preparing data and insights that inform strategic recommendations.
  • Document reporting methodologies, business definitions, and analytical processes to improve consistency, scalability, and knowledge sharing.

Requirements

  • Experience partnering well with cross-functional teams, being highly collaborative with the ability to build strong relationships
  • Ability to manage multiple projects and deadlines simultaneously
  • Strong analytical skills in hypothesis generation and data identification
  • Ability to convey insights in a way that is clear and compelling
  • Tableau, SQL, Excel, PowerPoint, Alteryx, Power BI
  • 3
  • Bachelor's degree or equivalent experience
  • Geography-related or related field: Finance, Accounting, Mathematics, Statistics, Industrial Engineering, Business Analytics, Marketing, Economics, or other similar fields
  • Travel Requirements: 20%

Preferred

  • Experience in geolocation data and/or geospatial data processing
  • Experience in advanced analytics areas such as MMM, price and promotion, product assortment, in-market testing, and digital measurement
  • Databricks and/or Python experience

Chick-fil-A, Inc.

Our services are designed to take your business to the next level, reducing the gap between you and the heights of success you wish to achieve.Empowered by 12+ years of experience in the field of IT, TECHNOGED has the right expertise to help you with all your technology needs. We have consistently delivered optimal solutions for our wide-ranging global client base. Leverage our rich experience for your unique IT requirements.TECHNOGED has established itself as a leading name in providing exceptional technology solutions and services that always adhere to globally recognized standards and latest technology trends. Through our offerings, we help organizations attain their business objectives thus driving them to success.Highly optimized solutions and services across wide range of industry domains. Some of our key services include application development, open source development, mobile application development, business intelligence and analytics, business process management, cloud infrastructure implementation, front-end design and digital marketing.

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Lead Insights Analyst, Field Marketing

Chick-fil-A, Inc. · Atlanta, GA · Hybrid