Responsibilities

• Strategic Business Partner
• Partner with agency partners and internal cross-functional stakeholders to develop integrated media strategies aligned to business and marketing objectives.
• Translate business briefs and marketing plans into actionable media briefs, strategic plans, tactical recommendations, and activation plans.
• Collaborate closely with Creative, Product Marketing, Analytics, and Performance Media channel teams to ensure cohesive messaging and execution across channels.
• Maintain a working knowledge of media, sports, culture, and consumer trends to identify opportunities that strengthen brand relevance and business impact.
• Operate effectively in a fast-paced environment, managing shifting priorities and timelines across multiple lines of business.
• Media Strategy & Execution
• Support the strategic development and execution of national and local media plans across paid channels
• Partner with agency teams to ensure campaign recommendations, channel allocations, audience strategies/activations, and tactical plans are aligned with campaign objectives.
• Help evaluate and refine media strategies based on business performance, campaign insights, and changing market conditions.

Requirements

• You've built and executed integrated media plans across channels like TV, digital, social, search, or OOH — you know how to move from brief to buy.
• You've worked inside a conversion-driven service business — financial services, insurance, or banking — where marketing is tied directly to customer acquisition and retention.
• You can translate performance data and agency recommendations into clear, actionable guidance that stakeholders can act on.
• You've managed agency relationships and held partners accountable to deliverables, timelines, and quality.
• You've owned or supported budget tracking and pacing and are comfortable being accountable for where dollars go.
• You're energized by fast-moving priorities and multiple lines of business running at once, not just steady-state execution.
• You're comfortable using AI tools like Claude or Copilot to speed up research, synthesis, or reporting.
• You want to help shape media strategy at an iconic brand in the middle of a transformation — not just execute someone else's playbook.
• Experience: 5+ years of media experience, including media agency experience; client-side experience is a plus.
• Industry context: Experience working inside a conversion-driven service business — financial services, insurance, or banking — where marketing is tied directly to customer acquisition and retention.

Preferred

• Direct, hands-on experience managing large brands, with sports media experience highly valued.
• Familiarity with marketing mix modeling reviews or test-and-learn measurement frameworks.
• Experience with creative trafficking and asset management workflows.
• Availability to travel up to 25%.

Benefits

• Great Company: Protecting customers through life’s twists and turns with innovation and integrity.
• Great Careers: Personalized development programs, mentorship, and certification assistance.
• Great Culture: Inclusive and collaborative culture rooted in shared success.
• Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.