Responsibilities

• Directly manage a team of Direct Marketing Strategists, providing coaching, performance feedback, and day-to-day direction to support their growth and success.
• Lead, coordinate, and provide structured direction to offshore DMS team members, ensuring alignment with quality standards, campaign timelines, and client objectives.
• Foster a culture of accountability, collaboration, and continuous improvement within the DMS team.
• Serve as a senior escalation point for complex client situations, campaign issues, and cross-functional challenges.
• Partner with leadership to define team goals, contribute to hiring decisions, and help shape the long-term structure and capabilities of the DMS function.
• Own the strategic vision for multi-channel direct marketing campaigns (email, SMS, direct mail) across the DMS client portfolio, setting best practices and optimization frameworks for the team to execute against.
• Lead the development and refinement of A/B testing roadmaps, segmentation strategies, audience-building methodologies, and lifecycle marketing frameworks.
• Partner with internal creative, technical, and client-facing teams to guide messaging, targeting, and campaign architecture that aligns with client objectives.
• Define and maintain campaign standards across deliverability, compliance, design, and copy to ensure consistency and quality at scale.
• Build and maintain advanced audiences within ServiceTitan and develop deep expertise in ServiceTitan Marketing Pro to support complex client and team needs.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field — or equivalent experience.
• 5+ years of experience in direct or lifecycle marketing, with a demonstrated ability to develop multi-channel campaign strategy across email, SMS, and direct mail.
• 1+ years of experience in a team lead, supervisor, or senior mentorship role, with a track record of developing others and driving team-level results.
• Strong proficiency with marketing automation platforms, including ServiceTitan Marketing Pro or comparable tools, with the ability to guide team members through platform capabilities and evolving best practices.
• Analytical, data-driven mindset with experience using performance metrics to identify trends, diagnose issues, and drive continuous improvement.
• Exceptional written and verbal communication skills, including strong writing and editing capabilities in direct response and client-facing contexts.
• Proven ability to manage cross-functional relationships and coordinate with offshore or distributed teams to deliver high-quality, timely outputs.
• Client-centric approach with strong problem-solving skills and the ability to navigate complex client needs with confidence and professionalism.
• Ability to operate independently, exercise sound judgment, and effectively prioritize across competing team and client demands.

Benefits

• 100% employer-paid medical, dental, and vision insurance
• Flexible paid time off, so you can rest, relax, and recharge away from work
• Paid parental leave
• Paid cell phone and service
• Remote office allowance
• Professional development and development courses
• Regular manager check-ins to drive performance and career growth through Lattice