Responsibilities

• Lead the planning, development, and execution of comprehensive content strategies across websites, social media, email campaigns, and e-commerce channels.
• Manage and coordinate a team of content creators, editors, designers, videographers, and photographers to produce high-quality multimedia content.
• Oversee content creation processes from ideation through publication, ensuring consistency in tone, style, and branding standards.
• Optimize all digital content for SEO by conducting keyword research, implementing best practices in on-page SEO, and analyzing performance metrics using tools like Google Analytics.
• Utilize content management systems such as WordPress to publish and maintain website content efficiently.
• Collaborate with marketing teams to develop integrated campaigns that leverage social media marketing, email marketing, and marketing automation tools for maximum reach.
• Ensure all visual assets are aligned with brand guidelines by utilizing Adobe Creative Suite tools including Photoshop and graphic design principles.
• Maintain a deep understanding of current digital trends in content marketing, B2B marketing, videography, photography, and e-commerce to keep strategies innovative and effective.
• Monitor performance metrics regularly to refine content strategies; prepare reports on engagement levels and campaign success.
• Foster a collaborative environment that encourages creativity while adhering to deadlines and budgets.

Requirements

• Proven experience in content strategy development with a strong portfolio demonstrating successful campaigns across digital platforms.
• Expertise in SEO techniques including keyword research, on-page optimization, and analytics interpretation.
• Proficiency with WordPress or other CMS platforms for website management.
• Skilled in Adobe Creative Suite (Photoshop, Illustrator) for graphic design; experience with video editing software is a plus.
• Strong knowledge of HTML and CSS fundamentals to support web content customization.
• Excellent editing skills with an eye for detail in copywriting and storytelling across various formats including white papers and social media posts.
• Familiarity with digital marketing tools such as Google Analytics, marketing automation platforms, email marketing software, and social media management tools.
• Ability to lead a team effectively while managing multiple projects simultaneously under tight deadlines.
• Knowledge of photography and videography techniques to produce engaging visual content for diverse audiences.
• Bachelor's degree (Preferred)
• Journalism: 3 years (Required)
• Content creation: 3 years (Required)
• Social media strategy: 3 years (Required)
• Leadership: 3 years (Preferred)

Preferred

• Leadership: 3 years (Preferred)
• Experience with video editing software is a plus

Benefits

• Employee assistance program
• Paid time off
• Professional development assistance
• tuition reimbursement