Lead Communications Coordinator at ATA International | Little Rock, AR

Lead Communications Coordinator

Little Rock, AR (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

Job Summary

Own social and communications workflows by planning, creating, publishing, and optimizing content; coordinate with Marketing and Design; and measure impact to improve brand messaging and campaign effectiveness.

Content and Publishing: Create, schedule, and publish posts across social channels; ensure brand alignment and timely responses.
Campaign Coordination and Leadership: Lead internal check-ins, manage approvals, coordinate with design, and support licensee and urgent campaign needs.
Measurement and Optimization: Analyze social/email/website analytics, generate reports, and drive improvements to strategy and messaging.

Job Description

Responsibilities

Monitor and respond to social media messages and comments
Track social media performance metrics to improve strategy
Communications project management
Writing and editing copy
Review and approve social media posts and captions created by entry level coordinator
Monitor social media trends and ATA brand mentions
Provide communication direction and support to the entry level coordinator
Support and respond to licensee communications and urgent campaign needs
Monitor and organize Marketing dept email
Create, schedule and publish social media posts, emails, & texts

Requirements

Bachelor’s degree in Communications, Marketing, Journalism, related field, or 3–5 years experience in a communications, PR, or campaign management role
Complementary Studies: Writing, digital marketing, or media relations, certifications in email marketing or SMS strategy, Social media marketing.
Social Media Management-Advanced
Marketing Strategy-Intermediate
Content Creation (Canva/Adobe Suite/CapCut)-Intermediate
Analytics & Reporting-Intermediate
Microsoft Office (Word, Excel, PowerPoint)-Advanced
Project Management Tools (Trello)-Intermediate
Social Scheduling Tools (e.g., eclincher)-Intermediate
Strong writing and editing-Advanced

Preferred

Travel to ATA events for digital communication coverage and other duties as assigned
Collaborate on video scripts and storyboarding for major campaigns
Proofread internal communications, high-visibility social content, and media pieces
Provide input on marketing team hiring and contractor onboarding

ATA International

ATA International is the world’s largest organization dedicated to teaching martial arts to the entire family! With Licensed Locations around the globe, there are over 950 independently owned and operated licensed facilities. Licensees of the ATA have trained over one million students since ATA’s inception in 1969.Since that first class was taught many years ago, the focus of ATA International has remained the same: to provide students with the highest quality martial arts curriculum available in a fun and positive learning environment that people of all ages can enjoy. Each Instructor is the graduate of an intensive certification process that represents more than forty years of ongoing curriculum research and development.

Founded in 1969

Little Rock, Arkansas, USA

187 employees (12 in marketing)

www.atamartialarts.com