Responsibilities

• Own brand strategy. Define and evolve Headway's brand positioning, narrative, voice, and visual identity — in close partnership with our brand and creative team. Ensure the brand flexes appropriately across our core audiences and objectives while staying consistently, unmistakably Headway.
• Lead creative strategy. Drive creative strategy for major campaigns, brand moments, and launches — spanning performance marketing, brand marketing, product launches, and corporate initiatives.
• Close the insight gaps. Partner with Customer Insights to map what we know, what we're missing, and what the market is telling us — so every brief is grounded in real human need.
• Drive cultural listening. Run listening sessions to surface what's being said — and not said — about mental healthcare, so our creative thinking stays ahead of the conversation.
• Stay competitively sharp. Keep a close eye on competitive positioning to ensure we're always distinctively differentiated.
• Get great work to the finish line. Lead feedback sessions with creative and product teams, delivering clear, actionable direction rooted in strategy and brand best practices.
• Build and steward brand systems. Develop brand guidelines and creative frameworks that keep Headway consistent and distinctive as we scale — and as more teams produce brand-facing work across the organization. This includes building AI agents and scalable tools that help teams self-serve on brand — so the guidelines don’t just live in a doc, but are embedded into how work gets made.
• Champion the brand internally. Be the internal voice and steward of the brand. Educate teams across Headway on how to use it well, and serve as a strategic advisor on brand-relevant decisions — from naming and product UI tone to partnerships and PR moments.
• Measure and iterate. Partner with Customer Insights to define how brand health and creative effectiveness are measured (awareness, perception, campaign performance) — and use that data to continuously sharpen strategy.

Requirements

• 10+ years in brand strategy, brand management, or brand marketing — and a track record of building brands that earn lasting reputation and trust.
• You've navigated complex, regulated industries and know how to make bold brand work land in environments where stakes are high.
• You're an exceptional cross-functional collaborator — skilled at translating business challenges into brand and communications strategies that stick.
• You have strong customer-first instincts and can influence without authority, especially in ambiguous, high-stakes moments.
• You're energized by fast-moving environments — comfortable with complexity, undeterred by uncertainty.
• You're a force multiplier: the kind of leader who makes everyone around you better and inspires excellent work at every level.

Preferred

• You have 10+ years in brand strategy, brand management, or brand marketing — and a track record of building brands that earn lasting reputation and trust.
• You're energized by fast-moving environments — comfortable with complexity, undeterred by uncertainty.
• You're a force multiplier: the kind of leader who makes everyone around you better and inspires excellent work at every level.
• You've navigated complex, regulated industries and know how to make bold brand work land in environments where stakes are high.
• You're an exceptional cross-functional collaborator — skilled at translating business challenges into brand and communications strategies that stick.