Lead Analyst, Social Media - Hybrid

New York City, NY (Hybrid)

$110K/yr – $137K/yrSenior Level4+ years expFull time

Posted 5 days ago

Job Summary

Own end-to-end social media programs from strategy to analytics, delivering engaging content, channel management, and performance-driven optimization.

  • Own end-to-end social program including strategy, content, publishing, and analytics.
  • Collaborate with executives and cross-functional teams to optimize content based on performance data.

Job Description

Responsibilities

  • Drive Social Media Strategy
  • Create Engaging Content
  • Manage Channels & Community Engagement
  • Drive Performance & Insights

Requirements

  • Bachelor's degree or equivalent related work or military experience
  • 4+ years of progressive social media experience, including recent ownership of corporate social channels
  • Proven success growing social channels with measurable results across engagement, audience growth or other KPIs
  • Hands-on experience concepting, capturing and editing social-first content, including short-form video, photography and graphics
  • Experience owning social end-to-end: strategy, content planning, creation, publishing, community management and analytics
  • Comfort working as a hands-on individual contributor, owning both strategy and execution
  • Strong writing, editorial judgment and ability to use performance data to optimize content
  • Experience partnering with executives and cross-functional stakeholders in a fast-paced environment
  • Proficiency with Adobe Creative Suite, CapCut or Canva and social platforms such as Sprout or Hootsuite
  • Willingness to travel to XPO locations and events to identify stories and capture content

Preferred

  • Experience in B2B, transportation, logistics, manufacturing, industrial, automotive or another operational industry
  • Experience making complex or technical topics engaging on social
  • Experience with paid social, social listening or influencer campaigns
  • Portfolio or examples of social-first content personally created or produced

Benefits

  • Full health insurance benefits available on day one
  • Life and disability insurance
  • Earn up to 15 days of PTO over your first year
  • 9 paid company holidays
  • 401(k) option with company match
  • Education assistance
  • Opportunity to participate in a company incentive plan
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XPO

3.6 Glassdoor

XPO provides world-class transportation solutions to the most successful companies in the world. We have a high-energy team around the globe focused on being the best in the industry. Given the scope of our business, there are opportunities to do satisfying work in many different fields, and at all levels of experience. If you’re ready to move the world forward, we’d like to invest in you. (NYSE: XPO)

Founded in 1989
Greenwich, Connecticut, USA
35K employees (305 in marketing)
66% recommend to a friend
82% CEO approval

Salaries

Posted range

$110K/yr – $137K/yr

Taken straight from the job posting.

See all XPO salaries

Marketing Team

Marketing Team Size
202 (1% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$741M
Last Raise
$666M
Post IPO Equity, 9 years ago

Funding History

  • Jul 2017
    Post IPO Equity • $666M
  • Sep 2011
    Post IPO Equity • $75M

Traffic Signals

Monthly Visitors
698.9K
Monthly Google Ads Budget
$13.5K
Traffic Source Mix
Search
37.1%
Direct
48.1%
Referral
10.9%
Social
1.6%
Paid
2.2%

Headcount Trend

Current headcount: ~37.5K

Recent News

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Lead Analyst, Social Media - Hybrid

XPO · New York City, NY · Hybrid