Responsibilities

• Own end-to-end marketing performance measurement across acquisition, demand generation, and conversion touchpoints.
• Define and maintain scalable measurement frameworks that enable consistent evaluation of marketing performance across channels and portfolios.
• Partner with Data Engineering and Analytics teams to ensure data availability, accuracy, and alignment with reporting needs.
• Establish and document KPI definitions, reporting standards, and performance baselines to support consistency and trust.
• Build and maintain executive-ready dashboards and recurring performance reporting that surface trends, risks, and performance drivers.
• Lead marketing performance forecasting by channel and funnel stage in partnership with Marketing and Finance stakeholders.
• Measure and report on organic marketing performance, including SEO visibility, non-branded demand capture, and emerging LLM-driven discovery metrics that tie to business performance.
• Monitor performance variance against targets and proactively surface risks, anomalies, or emerging trends.

Requirements

• Bachelor’s degree (BS or BA).
• 6–8+ years of experience in marketing analytics, performance measurement, business analytics, operations analytics, consulting, sales operations, or finance.
• 5+ years of experience analyzing large, complex datasets and producing executive-ready insights.
• Demonstrated experience leading analytical workstreams and mentoring analysts (formal people management not required).
• 2+ years of experience in forecasting, modeling, or performance planning.
• Advanced experience with data visualization and BI tools (e.g., Tableau, Looker, or similar).
• Strong understanding of digital marketing performance metrics across acquisition and funnel measurement.
• Experience partnering with cross-functional teams to define reporting requirements, data models, and dashboards.

Benefits

• Medical, dental, and vision coverage
• Life insurance, disability, and 401(k) employer match
• Free snacks and drinks in-office
• Generous paid holidays and leave policies, including unlimited PTO
• Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break