Responsibilities

• Manage Lamborghini Minnesota brand presence across digital, social, website, email, event, CRM, paid media, and dealership marketing channels.
• Build and maintain the dealership marketing calendar and content calendar.
• Oversee the Inventory Photographer & Content Specialist and Videographer / Content Producer; assign priorities, review output, and maintain brand standards.
• Manage dealership website presentation standards and oversee writing/editing/quality control of vehicle descriptions.
• Perform online marketing platform audits at least two times per week to verify listings, pricing, options, descriptions, photos, featured images, sold units, and presentation standards.
• Monitor performance of lead sources and marketing platforms including website, OEM/factory leads, CRM campaigns, paid social, paid search, email, third-party listings, events, organic social, and referrals.
• Coordinate with sales leadership to evaluate lead quality, follow-up performance, source coding, and campaign impact.
• Support communication with Lamborghini / ALA / ACB regarding marketing plans, claim documentation, campaign support, approval questions, and applicable program requirements.
• Maintain marketing spend trackers, proof folders, campaign/event documentation, invoices, creative assets, photos/video proof, attendee lists when applicable, and submission records.
• Track applicable marketing targets, budget status, factory deadlines, platform performance, and campaign results.

Requirements

• Experience in marketing, brand management, digital marketing, luxury marketing, automotive marketing, or related field.
• Strong understanding of social media platforms, digital marketing channels, website presentation, and brand consistency.
• Ability to monitor lead source performance and evaluate marketing platform effectiveness.
• Strong written communication skills with ability to write and review professional vehicle descriptions.
• Strong organizational skills and ability to manage projects, deadlines, platforms, vendors, and direct reports.
• Ability to communicate professionally with factory representatives, vendors, leadership, and internal departments.
• Ability to work evenings, weekends, and dealership events as business needs require.
• Position is contingent upon successful completion of background check and MVR review if vehicle operation is required.

Preferred

• Luxury or exotic automotive marketing experience.
• Dealership marketing experience.
• Experience managing photographers, videographers, agencies, vendors, or creative support staff.
• Experience with paid social, Google Ads, email marketing, CRM campaigns, or luxury event marketing.
• Experience with dealership websites, inventory syndication platforms, and online listing management.
• Experience with Tekion, CRM systems, or dealership platforms.
• Experience with Adobe Creative Suite, Canva, Meta Business Suite, Google Analytics, Google Ads, or similar tools.
• Experience supporting OEM/factory marketing programs, budget tracking, claims, or co-op documentation.