Responsibilities - Build, launch, and optimize paid search campaigns across Google Ads and Microsoft Ads under the direction of the Senior Growth Marketer. - Handle day-to-day account management: keyword research, bid and budget management, negative keyword curation, ad copy, extensions, and search term reviews. - Produce paid search client deliverables—performance reporting, optimization logs, and account summaries. - Monitor channel analytics, flag anomalies, and surface early signals worth investigating. - Support conversion tracking QA—verify conversions are firing correctly and escalate issues. - QA campaigns prior to launch: targeting, budgets, ad copy, links, and tracking. - Continuously build paid search expertise and grow toward strategic account ownership.