Junior Brand Manager

Scottsdale, AZ (Hybrid)

$55K/yr – $70K/yrIntern/New GradFull time

Posted 2 weeks ago

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Job Summary

Own end-to-end GTM planning and cross-functional launches with a strong emphasis on channel mix, timelines, and post-launch learnings.

Campaign ownership: shape go-to-market kits from concept through recap across digital, retail, experiential, and sales channels.
Cross-functional leadership: coordinate deliverables, timelines, and creative briefs to keep all workstreams on track.
Performance orientation: analyze launch results and flag what's working or not to steer future campaigns.

Job Description

Own campaigns and Go-To-Market kits from concept through launch and post-launch recap
Take a strategic idea and build it into a comprehensive go-to-market plan — timeline, deliverables, channels, and owners
Support new product launches, seasonal campaigns, and integrated marketing initiatives across digital, retail, experiential, and sales channel
Coordinate launch deliverables across teams and keep every workstream on schedule
Ensure deadlines stay on track without needing reminders from your manager
Build creative briefs that give agencies and internal creative teams a clear, actionable direction
Draft copy for retail and digital placements, retailer communications, presentations, and campaign summaries — all in MFUSED's brand voice
Assist with the coordination of social calendars and organize content in partnership with the social team
Develop polished marketing materials, presentations, and Go-To-Market kits that are ready to present to internal and external stakeholders
Manage external agencies, vendors, and creative partners — tracking deliverables, timelines, and project milestones

Work closely with creative teams and agencies to keep projects moving and on-brand
Partner with sales and retail teams to make sure campaign materials and messaging support their needs in-market
Gather information, organize content, and support the development of presentations for leadership and cross-functional partners
Analyze campaign and launch performance and prepare post-launch recaps with key insights, recommendations, and performance metrics
Track what is working and flag what isn’t — early and clearly

Experience with Canva
Experience with Asana (preferred)
Ability to develop campaign briefs from scratch
Strong copywriting skills
Working understanding of email marketing
Working understanding of social media strategy or familiarity with social media strategy

Competitive base salary
Medical insurance options
401(k) matching
Employee Assistance Program (EAP)
Paid company holidays, PTO, and sick leave
Company events including holiday parties and summer events

Mfused

MFUSED exists to improve and enhance everyday lives. Founded in 2012, our company quickly rose to become the largest cannabis brand based in the Pacific Northwest. We are a leading technology company in the cannabis industry, known for our innovative use of new extraction and hardware technology to create unrivaled products.Our team is dedicated to providing our customers with the highest quality cannabis products possible, and we are constantly pushing the boundaries of what is possible in the industry. Leveraging our decades-plus experience combined with our cutting-edge hardware, we are committed to delivering excellence at every stage of the production process.Focusing on sustainability and responsible business practices, we strive to create a better future for our customers and the planet. We believe that cannabis has the power to heal and enhance lives, and we are passionate about sharing that message with the world.As we continue to grow and expand our operations, we remain committed to upholding our core values of innovation, quality, and sustainability. Join us on our journey as we continue to push the boundaries of what is possible in the cannabis industry.

Founded in 2012

Scottsdale, Arizona, USA

73 employees (12 in marketing)

www.mfused.com