Responsibilities

• Assists with the development and implementation of email marketing messages and campaigns that increase student applications, enrollment and matriculation.
• Demonstrates responsibility for hearing the voice of the user, takes into account all of the various inputs and transforms it into optimal content, revising and copy-editing material to ensure tone is appropriate, and messaging and style are consistent.
• Assists in setting quality standards and measures content quality against best practices.
• Works and collaborates with content at many levels (information architecture, style guides, templates, analytics).
• Assists with revising campaign messaging according to best practices and weekly analysis recommendations suggested by Sr Account Manager.
• Collects weekly email campaign performance metrics, including open rates, click-through rates, conversion rates, and unsubscribe rates.
• Works closely with designers, business analysts, developers, marketing cloud administrators and communications directors to develop content for existing and proposed content elements.
• Assists with participatory design/user testing sessions and assists with presentation of findings and recommendations to cross-functional teams and senior level clients.
• Interprets educational media/communication administrative rules and policies and recommends new and improved programs and/or technologies to effectively manage educational media/communication administration.
• Maintains contact with departmental leadership and staff as well as within the greater university.

Requirements

• Bachelor's degree in Marketing, Media/Public Relations, Communications or related field and one (1) year of experience.

Preferred

• Experience and/or knowledge of Photoshop and Adobe Creative Suite.
• Ability to handle multiple projects and awareness of deadlines.