Responsibilities

• The Creative Strategist is responsible for developing and ensuring fulfilment of the creative pipeline based on company SOPs.
• Translate performance goals and audience insights into a clear, testable creative direction that drives measurable growth; owns creative strategy from ideation through execution and analysis—defining winning beliefs, angles, and archetypes; building and maintaining a structured testing roadmap; ensuring creative assets are organized, tracked, and optimized over time.
• Working closely with Media Buyers, Project Managers, and the Edit team, the Creative Strategist ensures creative priorities align with performance data, testing insights, and ICP mindset frameworks.
• Success in this role is measured by the ability to generate repeatable creative learnings, accelerate testing velocity, and continuously improve concept-level performance through disciplined strategy, collaboration, and reporting.
• Creative Strategy: Define winning beliefs & angles, map into archetypes, align with Creative Strategy OS.
• Testing Roadmap: Plan what we test next (angles, archetypes, formats), aligned with MB & DOP priorities.
• Pipeline Management: Create creative requests, manage status inside the Creative Pipeline, and coordinate with Edit Crew.
• Asset Management: Maintain dossiers, IDs, folders, and creative trackers so nothing is lost or duplicated.
• Creative Reporting: Deliver creative insights for internal optimization notes and client-facing reports.
• Performance Analysis: Read Atria/Cometly reports for concept-level learnings (by angle & archetype, not just ad ID).
• Collaboration and Comms: Sync with MB & POM on priorities, timelines, and issues.
• Mindset and ICP Work: Apply Mindset Marketing Playbook to every new brief (relatability, beliefs, objections).
• The primary goal of this role is Revenue and Retention Focused.

Requirements

• 2–5 years of experience in creative strategy, performance marketing, or content strategy within an agency or fast-growth marketing environment
• Have worked closely with media buyers, performance teams, or paid social campaigns, and understands how creative impacts CPA, CTR, and scale (you don’t need to run ads)
• Understand core performance marketing concepts like funnels, angles, hooks, testing frameworks, and creative iteration
• Can translate data and insights into clear creative direction, briefs, and test plans that editors and media buyers can execute against
• Are highly organized and detail-oriented, with experience managing creative pipelines, asset tracking, and documentation without things falling through the cracks
• Are comfortable working inside tools like Monday, Google Sheets, and Drive to manage requests, reporting, and creative learnings
• Use AI tools to accelerate ideation, analysis, and documentation while maintaining strong strategic judgment and creative quality