Responsibilities

• Plan, draft, and schedule engaging content across social media platforms (LinkedIn, Instagram, etc.) to increase visibility, engagement, and audience growth.
• Design and edit visual content (graphics, carousels, newsletters, and multimedia content including video and audio assets) using tools like Canva and basic audio/video editing tools (e.g., CapCut, Adobe Premiere Rush, Audacity, or similar) to maintain a consistent and compelling brand identity.
• Support the development and distribution of newsletters, announcements, and program updates via email marketing platforms.
• Monitor and manage the organization’s email inbox and help respond to inquiries.
• Track and analyze social media and email performance metrics to inform content strategy and improve engagement.
• Assist in drafting blog posts, storytelling content, and impact highlights to showcase community success.
• Create, edit, and repurpose video and audio content (e.g., workshop clips, interviews, testimonials, podcasts, and short-form videos) for use across marketing channels.
• Help refine and maintain Grounded Idealist’s brand voice and messaging across all channels.
• Contribute ideas for campaigns, content series, and storytelling initiatives to grow awareness and engagement.
• Support development of marketing materials such as one-pagers, presentations, and promotional assets.