Responsibilities

• Support external and internal partners to develop, complete and report on lead generation campaigns, to achieve our goals
• Lead our marketing relationship with external media agency partner(s) in all aspects of marketing, including optimization, content localization, creative and landing page development and testing
• Manage operational tasks, such as budgeting and forecasting, reporting, contract routing, and auditing
• Collaborate with our in-house marketing agency, fishtank, to support creative and landing page development and testing in South Korea
• Support competitor and market research to ensure local social and political trends are incorporated into marketing campaigns, evaluate, and communicate on new opportunities
• Build performance reports based on marketing reporting dashboards and succinctly present to Senior Executive Management on opportunities identified
• Oversee reputational risk by following established P&Ps and compliance requirements for South Korea
• Identify potential process improvements, recommend solutions, and lead the project to implement those solutions to improve results
• Work in a fun and engaging multicultural team environment, collaborating with team members located across the globe on a wide range of tasks and project initiatives

Requirements

• 3+ years of experience in digital marketing, with a strong focus on performance-based lead generation
• Bachelor's degree or equivalent combination of education and experience
• Experience working in South Korea or solid track record of marketing to South Korean consumers
• Fluency in both Korean and English, written and verbal
• Highly detail-oriented, with the ability to perform quality control on Korean-language materials, including ads, offers, and landing pages
• Strong analytical mindset with a data-driven approach to performance marketing
• In-depth local knowledge of South Korean culture and society

Benefits

• 100% paid medical, dental and vision premiums for you and your qualifying dependents
• A 50% 401(k) match, up to the IRS maximum
• 20 days of PTO, plus 10 paid holidays
• Family Support programs including 8 week Paid Primary Caregiver Leave, $10,000 fertility, family forming, and hormonal health assistance, and back-up child, adult, and elder care
• This is an in-office role. Based on your role, tenure, and performance eligibility you may have the opportunity to participate in our hybrid work from home program. This program is subject to change.