Responsibilities

• Assist with the planning and execution of key marketing initiatives and tentpole events, ensuring all activities align with the Boston Celtics' brand and objectives.
• Conduct research on fan and social trends, culminating in a comprehensive presentation to the marketing department to inform future strategies.
• Organize and maintain the marketing calendar, ensuring all events, deadlines, and key activities are accurately documented and communicated.
• Attend and capture content at various community and sponsored events, contributing to the creation of engaging and authentic marketing materials.
• Work closely with team members and other departments to support various marketing projects and campaigns.

Requirements

• Must be a junior or senior undergraduate student or graduate student
• Academic Credit
• Ability to work scheduled home games and events

Preferred

• Experience in strategic planning is preferred, with the ability to contribute to the development and execution of marketing strategies.
• Demonstrated experience in social media and an understanding of trends and topics that intersect with basketball, including music, pop culture, and fashion.