Responsibilities

• Manage and execute social media content calendars for BabyCenter and What to Expect, with a primary focus on Instagram and TikTok.
• Develop platform-native, brand-building content that clearly articulates the value propositions of these brands through creative storytelling, thoughtful use of social trends, and humor.
• Collaborate with the video team and Associate Social Media Producer to ideate, shoot, and edit social-first videos.
• Collaborate with editorial leadership to support cross-platform content franchises and ensure timely integration of key editorial moments into social programming.

Requirements

• BA/BS or equivalent experience in digital marketing, journalism, communications, or similar.
• 5+ years of experience in social media, preferably for a women’s lifestyle and/or pregnancy/baby brand.
• A strong portfolio of social-first content, including experience ideating, scripting and publishing short-form videos for TikTok and Instagram Reels.
• Proven ability to craft brand-appropriate copy that drives action while maintaining a cohesive voice.
• Sound editorial judgment and media literacy skills, with the ability to follow a designated style guide and fact-check as needed.