Responsibilities

• Create the planning spine connecting business objectives, new-customer audience priorities, channel roles, investment choices, measurement, and activation.
• Build the approximately $26M Q4 recommendation across video, linear TV, CTV, audio, and roughly $1.5M in display.
• Set the workplan and decision cadence across senior specialists; clarify inputs, close gaps, resolve conflicts, and keep owners moving toward one recommendation.
• Translate Analytic Partners MMM and scenario planning, EDO, Intersect/video attribution, Adobe Analytics, and Google BDI/CDI work into clear planning decisions.
• Protect Q4 continuity while improving the most urgent elements of a fragmented national video mix, and separate safe near-term changes from deeper Q1 opportunities.
• Build and present the client-ready plan and deck, then carry approved decisions cleanly into activation with internal and partner teams.

Requirements

• Integrated media strategy and planning leadership at the Director or Senior Director level on large national accounts, with a hands-on record of building the work personally.
• Experience with high-consideration, omnichannel retail and media designed to drive store traffic, offline conversion, and sales.
• Strong fluency across linear TV, CTV, online video, audio, display, and programmatic, with the judgment to reconcile model outputs and in-market signals.
• Experience directing senior cross-functional contributors through a fast, high-stakes transition and presenting one decisive recommendation to clients.
• Understanding of brand and performance trade-offs, including new-versus-repeat growth, younger audience development, store traffic, and competitive promotional peaks.

Preferred

• Analytic Partners MMM/scenario planning; EDO; Adobe Analytics; Video attribution; DV360; Amazon DSP; and Google BDI/CDI analysis. LiveRamp/CAPI identity and match-rate experience is also useful.
• Pedigree: Director or Senior Director-level integrated media strategy background on large national accounts, comfortable being the connective lead without formal authority over contributors.
• Passion: Genuinely energized by turning multiple expert inputs into one clear, defensible recommendation under a hard deadline.
• Potential: Can guide senior specialists through a high-stakes transition and be trusted with a path to full-time if the fit is right.
• Play: Low-ego collaborator and hands-on builder rather than a pure orchestrator or project manager, comfortable navigating ambiguity.