Intellectual Property Field Marketing Specialist

Horsham, PA (Hybrid)

$72K/yr – $119K/yrMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end regional campaigns and events for U.S. and EMEA in a global marketing role.

  • Own or coordinate end-to-end regional campaigns and events across U.S. and EMEA.
  • Must-have: 5+ years in B2B marketing with Salesforce or a marketing automation platform.
  • Standout: Global, matrixed environment with cross-functional scope and up to 10% travel.

Job Description

Drive end-to-end regional campaigns and events for U.S. and EMEA in a global marketing role.

  • Campaign Coordination & Execution: Support the execution of integrated marketing campaigns for the U.S. and EMEA regions, including email marketing, thought leadership promotion, webinars, and lead nurture workflows. Help ensure programs align with regional priorities and sales goals.
  • Tradeshow & Sponsored Event Support: Collaborate with regional Sales teams and Event Lead to support third-party sponsored events and tradeshows. Ensure teams are equipped with event assets, messaging, and promotional materials. Own and coordinate post-event follow-up, including lead routing, Sales enablement, and performance tracking.
  • Owned Events & Local Roadshows: Partner with the key stakeholders to support in-person, LexisNexis-hosted events (e.g., roadshows, customer roundtables, and executive dinners). Oversee end-to-end logistics including venue management, invitations, branded materials, and onsite coordination.
  • Webinar Execution: Coordinate the planning, promotion, and execution of regional webinars in partnership with Sales and Product Marketing. Manage logistics, registration, reminder communications, and post-event engagement plans.
  • Calendar & Stakeholder Alignment: Maintain the U.S. and EMEA campaign and events calendar. Collaborate with sales, product marketing, and content teams to ensure visibility and alignment across key stakeholders.
  • Digital Program Support: Partner with the Digital team on execution of paid media campaigns (paid search, paid social), campaign tagging, and performance reporting.
  • Sales Enablement & Follow-up: Coordinate with Sales teams and Product Marketing team to support campaign follow-up, ensure delivery of event leads, and contribute to outreach planning and messaging as needed.
  • Analytics & Reporting: Collaborate with Marketing Analytics and Operations to monitor campaign and event performance. Track KPIs, support reporting, and suggest optimization opportunities.

Requirements

  • Bachelor’s degree or equivalent experience
  • Experience in the legal or Intellectual Property industry
  • 5+ years of experience in B2B marketing, preferably in a legal, software, data, or tech environment
  • Strong project coordination and communication skills with the ability to manage competing priorities
  • Experience working in a matrixed, global marketing organization
  • Familiarity with Salesforce, marketing automation platforms (e.g., HubSpot, Pardot), and digital ad platforms
  • A collaborative, roll-up-your-sleeves attitude with strong attention to detail and ownership mentality
  • Strong written and verbal communication skills in English
  • A data-driven mindset with eagerness to track performance and optimize campaigns
  • A willingness to work across time zones and occasionally travel as required for the role. Travels up to 10%

Benefits

  • Wellbeing initiatives, shared parental leave and study assistance
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LexisNexis

3.9 Glassdoor

LexisNexis is a leading innovator of private, secure, and authoritative Legal AI solutions that help legal and business professionals draft full documents with ease, make informed decisions faster, and deliver outstanding work and improved outcomes, all powered by trusted content. LexisNexis Legal & Professional serves customers in more than 150 countries with 11,800 employees worldwide, and is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

New York, New York, USA
11K employees (1,029 in marketing)
72% recommend to a friend
83% CEO approval

Traffic Signals

Monthly Visitors
4.5M
Monthly Google Ads Budget
$149K
Traffic Source Mix
Search
29.3%
Direct
59.4%
Referral
10.1%
Social
0.3%
Paid
0.7%

Headcount Trend

Current headcount: ~10.8K

Marketing Team

Marketing Team Size
1,029 (10% of company)
Marketing Roles Posted (Last 30 Days)
1

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