Integrated Video Buyer

New York City, NY (Hybrid)

$72K/yr – $80K/yrMid Level18+ years expFull time

Posted 4 days ago

Job Summary

Own end-to-end video media planning and campaign management, from research and planning through optimization, billing, and reporting, across national and regional TV and digital platforms.

Own billing and reconciliation
Oversee full lifecycle of video campaigns

Job Description

Responsibilities

Compile Audience Research with help of syndicated tools (marketplace insights, media consumption habits, etc.)
Develop comprehensive video media plans across both national and regional linear television and CTV platforms.
Oversee full lifecycle of video campaigns, including vendor negotiation, budget allocation, schedule oversight and comprehensive post-buy analysis
Assist with tagging and trafficking for all taggable digital assets
Manage the full campaign lifecycle in Prisma, from plan entry through ongoing maintenance and post-buy reporting
Own billing and reconciliation of budget and invoices
Act as steward to ensure full delivery; Oversee ongoing campaign monitoring, recommend daily/weekly/monthly optimizations and oversee day-to-day campaign operations
Coordinate Coordinate RFP development including outreach and review and evaluate partner proposals
Facilitate tactical planning, negotiating and execution tied to media brief
Collaborate with Analytics Team to identify and report insights

Requirements

18+ months of experience with integrated media planning & buying (digital & traditional) with an agency, with a strong focus on video.
Experience in linear buying, trafficking, stewardship, posting and discrepancy resolution in MediaOcean (Spectra and/or PRISMA)
Varied experience in video, including but not limited to National Broadcast & Cable, Local Buys, Video (Direct & Programmatic)
Budget, billing, reconciliation experience
Excellent written, verbal, and presentation skills
Strong attention to detail
Strong organization and project management skills, effectively hitting deadlines and finding ways to streamline process
Inherent desire to learn more of the trends shaping consumer behavior; passionate about technology and innovation and how it applies to our industry

Preferred

Experience tagging and trafficking assets (e.g. Campaign Manager), either self-serve in ad-server or through an AdOps team
Familiarity with UTM function & building
Understanding how different media types can be tagged (standard / VAST tags vs. site-served / 1x1 tags)
Experience trafficking a creative rotation within a package > placement > creative hierarchy
Experience with 3P measurement partner tagging (i.e. Kantar MWB, Disqo, EDO, Videoamp, etc)
Client-side experience
Client facing experience

Benefits

medical/dental/vision insurance
401(k) matching
paid time off
various other benefits and perks

Wpromote, LLC

3.7 Glassdoor

Wpromote is the independent marketing agency that breaks down the barriers between brand and the bottom line. We've joined forces with creative powerhouse Giant Spoon to help our clients transform bold ideas into decisive action and business impact by uniting strategy, media, creative, and data into one fully integrated playbook. Trusted by high-growth innovators like Vuori and Peacock, category leaders like Intuit QuickBooks and Strava, and bold brands like Equinox and Aritzia, we work with brands ready to unleash their challenger spirit because they refuse to stand still. Our experts understand how to make the most of every touchpoint across the full customer journey to drive business outcomes CFOs love. By harnessing, augmenting, and accelerating the power of human intelligence and creativity with our industry-leading Polaris IQ technology, we stay ahead of the culture and make sure our clients are ready to move first, move fast, and move confidently so they can outsmart the competition and win.

Founded in 2001

El Segundo, California, USA

675 employees (282 in marketing)

bit.ly/4dnNPYb

1% recommend to a friend

1% CEO approval