Integrated Media Strategy Lead

USA (Hybrid)

$140K/yr – $173K/yrSenior Level7+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the PESO media playbook for a brand and translate it into crisp, data-informed plans that move brand metrics.

  • Shape brand audience strategy and align with data priorities to drive growth.
  • Coordinate cross-functional and agency execution and in-flight optimizations across paid, earned, shared, and owned channels.
  • Collaborate in annual planning and establish real-time measurement through KCNA benchmarks and a shared measurement framework.

Job Description

Responsibilities - Help lead the PESO media strategy for a given brand & translate that strategy into robust media plans. - Set appropriate objectives & KPIs for PESO executions, in partnership with Insights & Analytics team. - Collaborate with brand teams, cross-functional SMEs & agency partners to drive excellent execution against the PESO plans (including fit-for-platform creative excellence) & lead in-flight optimization. - Understand brand strategies & proactively guide PESO annual brief inputs as part of the annual integrated media planning process. Partner with agencies to deliver great work through the annual planning process. - Lead brand audience strategy to deliver brand growth objectives successfully. Partner with Media Data Leader to ensure brand audience strategy needs are supported by media data priorities & partnerships. - Drive one holistic brand strategy between national & retail media plans & adapt/adopt best practices. - Lead connectivity with internal K-C cross-functional teams ( Omnichannel marketing, Insights & Analytics, SMEs within Advanced Marketing Capabilities organization & Brand teams ) to support development of brand specific agency deliverables. - Responsible for adopting best-practices into brand specific PESO plans & executions to deliver annual brand media productivity goals. - Partner with Insight & Analytics team & SMEs to establish KCNA Standards of Excellence / Benchmarks for PESO executions. Help shape ongoing measurement framework evolution in service of more real-time measurements.
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Kimberly-Clark

As a Kimberly-Clark employee, you have an opportunity to impact billions of lives through the products we make, the workplaces we create and the communities we serve. The proof is in our purpose – Here, we are creating Better Care for a Better World and it starts with YOU! Learn more about us and see what inspires you, careersatkc.com.  Through collaborative teams that push boundaries and endless opportunities to work with some of the world’s most recognized brands, at Kimberly-Clark you and your purpose are in the driver seat of your career.  Huggies®. Kleenex®. Andrex®. Scott®. Kotex®. Poise®. Depend®. The proof is in our products – For 150 years, our brands have been brought to market by a team of purpose-led innovators dedicated to creating Better Care for a Better World. And it takes the right people—in the right jobs and the right place—to make that happen. Join our 45,000+ employees who are changing the world for the better and generously giving back to communities and causes around the globe.  Better Care for a Better World starts by taking care of you and giving you what you need to succeed. We’re dedicated to breaking down barriers to speed decision making and creating a workplace with relentless focus on our consumers and growing our people, like you. The proof is in our people – we've been rated as one of Forbes 2022 World's Best Employers, and it's because of the caring people and the amazing culture that brings out the best in everyone. Join our employees in our amazing culture that brings out the best in everyone.   To make Kimberly-Clark's social media channels an engaging, respectful environment, here are our Community Guidelines: https://www.kimberly-clark.com/en-us/company/community-guidelines

Irving, TX, US
34K employees (3,115 in marketing)

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