Responsibilities

• Help lead the PESO media strategy for a given brand & translate that strategy into robust media plans.
• Set appropriate objectives & KPIs for PESO executions, in partnership with Insights & Analytics team.
• Collaborate with brand teams, cross-functional SMEs & agency partners to drive excellent execution against the PESO plans (including fit-for-platform creative excellence) & lead in-flight optimization.
• Understand brand strategies & proactively guide PESO annual brief inputs as part of the annual integrated media planning process. Partner with agencies to deliver great work through the annual planning process.
• Lead brand audience strategy to deliver brand growth objectives successfully. Partner with Media Data Leader to ensure brand audience strategy needs are supported by media data priorities & partnerships.
• Drive one holistic brand strategy between national & retail media plans & adapt/adopt best practices.
• Lead connectivity with internal K-C cross-functional teams ( Omnichannel marketing, Insights & Analytics, SMEs within Advanced Marketing Capabilities organization & Brand teams ) to support development of brand specific agency deliverables.
• Responsible for adopting best-practices into brand specific PESO plans & executions to deliver annual brand media productivity goals.
• Partner with Insight & Analytics team & SMEs to establish KCNA Standards of Excellence / Benchmarks for PESO executions. Help shape ongoing measurement framework evolution in service of more real-time measurements.

Requirements

• Bachelors degree in Marketing, Business or related field
• 7+ years of relevant digital marketing or communications planning experience in consumer goods, with a track record of enhancing brand results.
• Experience working within agile principles of scrum, sprints, MVP mindset and progress over perfection.
• Has subject matter expertise in at least one key area of digital activation (i.e. Paid, CRM, Audience Strategy, Search, Social, Website Optimization, First Party Data)
• Strong curiosity to understand the drivers of business performance and guide capability delivery and adoption to maximize value
• Highly influential, with excellent executive presence and the ability to motivate others to enhance performance.
• Ability to successfully drive cross functional partnerships in a highly matrixed environment.
• Performance-driven with a bias for action; champions a test and learn mindset to drive better results in an agile way.
• Strong organizational skills being able to manage multiple initiatives at once.
• Demonstrated positive energy and ability to lead with empathy.
• Passionate about and demonstrated experience upskilling and coaching others.

Benefits

• Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
• Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
• Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
• Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.