Integrated Media Analyst at The New York Times | New York, USA | $70K/yr – $80K/yr

The New York Times

Integrated Media Analyst

New York, USA (Hybrid)

$70K/yr – $80K/yrMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive post-launch paid social and native campaigns as an Integrated Media Analyst, coordinating client contacts, trafficking, and optimization across strategy, PM, and offshore teams.

Must-have: 2+ years in social media/advertising with hands-on GAM/Meta/TikTok and Google Analytics experience.
Standout: Ownership of end-to-end campaign ops, including 20+ creatives per campaign and cross-functional collaboration.

Job Description

Responsibilities

Be the main client point of client contact post Paid Post-launch
Partner with Strategy and PM teams to review the program concept. Join internal meetings and client calls during Paid Post production phase
Advise on audience targeting strategy and any questions related to performance, audience, or social strategy
Facilitate and manage onsite native and social campaign trafficking, including 20+ creatives per campaign, and post-launch screenshots with the offshore team
Confirm event tracking, log Jira tickets and QA with Dev Team
Native and Social Traffic Driver analysis and optimizations through multiple reporting tools; test new social audiences to improve performance
Monitor and improve pacing to ensure campaign goals are delivered in full within campaign flight dates
Bi-weekly reporting per Paid Post campaign to review display, social, and native delivery reporting with insights and optimization recommendations
Provide campaign performance recommendations, audience composition insights, and engagement insights for final Post Buy report insights and analysis
Collect client-supplied assets for paid (dark) social post campaigns
Traffic dark social posts and provide previews to clients; adjust for feedback
Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Requirements

2+ years of professional experience in social media, audience development, content marketing, advertising, journalism, or other relevant fields
Experience using digital ad servers like GAM, social ad servers like Meta and TikTok, and analytics tools like Google Analytics, Pressboard, etc. to traffic ads and gather traffic and engagement data on content pages
Experience managing paid social campaigns, including generation of the creative, building of audience targeting, and handling of the budget
Experience prioritizing competing programs, responsibilities, and projects

Preferred

Interest in digital advertising and familiarity with the digital landscape
Experience working in a high functioning team environment
Inventive, curious, and customer service centered

Benefits

Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.
For roles outside of the U.S., information on benefits will be provided during the interview process.

The New York Times

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The New York Times is powered by the idea that independent, deeply reported journalism fuels a healthy and engaged society. Our reporters, columnists, editors, engineers, designers, data analysts, developers and marketers breathe life into the most important topics of our time and tell stories that might otherwise go untold. Whether bringing new truths to light with our reporting, building innovative products that deliver a best-in-class digital experience, or analyzing data to understand how we can best serve our readers, our people power the world’s top destination for journalism. Working at The Times means envisioning and developing the future of journalism. Bring your passion, perspective and experience and join us as we seek the truth and help people understand the world. Check out our career opportunities (nytco.com/careers) and follow our page to connect with Times employees, journalists and readers.

Founded in 1851

New York, NY, US

10K employees (4,734 in marketing)

www.nytco.com/careers

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