Responsibilities

• Brand and lead brand partner relationships across BSG
• Lead the relationships across a portfolio of brand partners, acting as a creator of annual marketing plans based on brand priorities and launches. Serve as the main liaison between each brand partner and the internal BSG functions of merchandising, marketing (social, digital/paid, in-store, CRM and e-commerce).
• Onboard new brand partners and guide them through the initial set-up, gain relevant input to develop a co-op agreement: gather brand assets and the uploading process: review of co-op agreement in collaboration with brand partners and the BSG merchandising team; development and sharing of meaningful marketing metrics to be tracked through the cycle of the marketing plan.
• Create data-driven annual co-op marketing plans to help brand partners achieve their goals. Develop and sell-in marketing plans internally and with brand partners.
• Ensure/ co-op pricing/costs meet expecations of brand partners and internal teams.
• Integrate marketing plans into interal processes to ensure plans are seamlessly integrated into BSG marketing calendar.
• Serve as the approver of the co-op agreement and work closely with finance team to ensure proper allocation of co-op dollars.
• Prepare and lead quarterly brand partner meetings.
• Project Management/Brand Partner program growth
• Collaborate cross-functionally with internal teams to insure successful roll out of brand partner marketing plans in cadence with the marketing calendar and brand priorities.
• Results-Driven: Identify, develop and implement new ways/ideas for growing brand partner plans to drive revenue, maintain/gain exclusivity.

Requirements

• Bachelor's degree or an equivalent combination of education and experience required
• Minimun of 3-5 years' experience in Integrated Marketing, Category Marketing, Brand Marketing, Merchandising or Brand Partnerships Program in a retail environment.
• Experience building annual marketing plans/programs and strong understanding of marketing
• Proficient in Marketing and Communication Brief writing and Creative Brief writing
• Outstanding verbal and written communication skills
• Strong project management and planning skills
• Natural problem solver, solutions oriented, bold and inspiring leadership qualities, proven track record of strong partnerships with stakeholders
• Understanding of marketing technology systems, project management systems and digital integrated marketing calendars a plus
• Effective negotiation and problem solving skills required
• Flexible and abllity to multi-task- can work within ambiguous, fast moving environment

Benefits

• In house salon with complementary services and a varied selection of food options at our corporate campus. Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!