Responsibilities

• Lead the planning, execution, and measurement of omnichannel marketing campaigns that support brand growth, customer acquisition, retention, and win-back initiatives.
• Oversee cross-functional teams and agency partners to ensure alignment and execution excellence across all marketing channels.
• Develop integrated marketing strategies based on consumer insights, business objectives, and competitive analysis.
• Manage marketing budgets, ensuring campaigns are delivered on time, on budget, and with measurable impact.
• Act as the primary owner of campaign operations, including creative review, signage and kit management, social activations, direct mail, and other marketing programs.
• Serve as a mentor and leader for marketing specialists and project managers, providing guidance on best practices, processes, and execution standards.
• Analyze campaign performance and make data-driven recommendations to optimize future programs.
• Champion process improvements, including project management systems (e.g., Monday.com), workflows, and cross-functional collaboration.
• Support store-level marketing initiatives, grand openings, and relocations, ensuring a consistent brand experience.