Integrated Marketing Manager

Dallas, TX (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 5 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive Freeman’s marketing content from case studies to events, with cross-functional delivery and storytelling to fuel buyer engagement.

  • Own case studies, content strategy, and organizer-focused marketing programs with on-time delivery.
  • Must-have: 5–8 years of marketing experience and cross-functional collaboration skills.
  • Standout: Ability to create assets (case studies, decks, videos) and coordinate events and post-event deliverables.

Job Description

Responsibilities

  • Develop compelling case studies: Create case studies that highlight Freeman’s solutions, combining engaging storytelling with impactful visuals
  • Content strategy and project management: Drive content creation kick-offs by aligning messaging, understanding client needs, scheduling calls with subject matter experts, and ensuring on-time delivery in line with marketing plans
  • Organizer-focused marketing programs: Support our Organizer audience initiatives as needed through channels like email, web, and social
  • Maintain and share content: Ensure case studies and other content are regularly updated and shared across the business via platforms like the case study library, content spreadsheets, and intranet
  • Create and maintain marketing materials: Develop marketing materials such as customer pitch decks, collateral, and presentations, ensuring they are up to date and aligned with business needs
  • Monitor industry trends: Stay informed on emerging research, trends, and competitive insights relevant to key buyers
  • Provide competitive insights: Collect and analyze competitive insights and feedback, sharing this data with the global marketing team to inform strategies
  • Event capture deliverables: Support video and photography capture for customer events, working closely with sales, clients, and marketing teams to ensure alignment to goals and budget for post-event deliverables
  • Special projects: Lead and support special Freeman brand initiatives, videos, milestone campaigns, and cross-LOB marketing programs as assigned

Requirements

  • Bachelor’s degree required with 5–8 years of marketing experience
  • Industry knowledge of conferences, tradeshows, corporate events, and experiential marketing — or strong core marketing skills to ramp up quickly
  • Experience developing messaging and storytelling for complex solutions and customer needs
  • Hands-on experience creating marketing assets such as case studies, pitch decks, event or webinar content, videos, and collateral
  • Self-starter with a high level of creativity, attention to detail, and project management skills
  • Strong skills in communication, writing and ability to work well cross-functionally
  • Outstanding organizational skills to define and run multiple projects with tight deadlines effectively within a fast-paced environment
  • Experience working with sales, product management, creative, content, and marketing stakeholders

Benefits

  • Medical, Dental, Vision Insurance
  • Tuition Reimbursement
  • Paid Parental Leave
  • Life, Accident and Disability
  • Retirement with Company Match
  • Paid Time Off
Freeman Company logo

Freeman Company

4.1 Glassdoor

Freeman is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry’s largest network of experts, Freeman’s insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 96-year legacy in event management as well as new technologies to deliver moments that matter.

Founded in 1927
Dallas, Texas, USA
6.3K employees (1,023 in marketing)
78% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Visitors
181.4K
Monthly Google Ads Budget
$202.6K
Traffic Source Mix
Search
28.8%
Direct
57.3%
Referral
11.9%
Social
0.9%
Paid
1%

Headcount Trend

Current headcount: ~6.3K

Marketing Team

Marketing Team Size
281 (4% of company)
Median Career Experience
15.5 years
Median Tenure
4.3 years

Recent News