Integrated Marketing Coordinator at Detroit Pistons | Detroit, MI

Detroit Pistons

Integrated Marketing Coordinator

Detroit, MI (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive paid media strategy and execution for a Pistons performance marketing role across digital channels.

Own paid media planning and execution across social, search, programmatic, and video to boost sales and brand growth.
Must-have: 1-2 years in a paid media role with hands-on platform experience (Meta, Google, TikTok, etc.).
Standout: Weekly performance reporting and data-driven optimization in collaboration with analytics.

Job Description

Responsibilities

Develop and execute paid media strategies across digital channels, including Paid Social, Search (SEM), Programmatic, Web/App, YouTube, OTT, and Digital Audio
Plan, launch, and optimize paid media campaigns using audience segmentation to drive ticket sales, revenue, and overall brand growth
Manage and maintain a campaign calendar spanning always-on initiatives and key moments such as tentpole events, ticket on-sales, renewals, and merchandise launches
Build and execute full-funnel acquisition campaigns that support the entire customer journey, from awareness to conversion
Design and implement A/B testing strategies across creative, messaging, and channels, using data-driven hypotheses to improve performance
Partner with Business Strategy and Analytics teams to measure success, analyze campaign effectiveness, and uncover actionable insights
Prepare and deliver weekly performance reports, highlighting key metrics, trends, and optimization opportunities
Monitor and manage paid media budgets, ensuring efficient allocation and strong return on investment
Support and help grow next-generation fan engagement platforms, including initiatives like Motor City Rivals and Pistons Academy

Requirements

1-2 years proven experience in a similar role
Hands-on experience working in native paid media platforms (i.e. Meta Ads Manager, TikTok Ads Manager, Google, LinkedIn, etc.)
Self-motivated and able to push projects through autonomously while also being committed to a collaborative environment and culture
Superb written and verbal communication skills, as well as strong relationship building skills
Familiar with managing multiple projects, schedules, and budgets at the same time
Proven track record in handling concurrent projects with attention to detail and accuracy
Ability to analyze and make strategic decisions from marketing data

Detroit Pistons

Here in Detroit we know the meaning of hard work and pride. We are committed to the achievement of Tom Gores' mission to come together and thrill our fans and our community, and we would like your help in this endeavor.The Detroit Pistons are one of the NBA’s storied franchises, boasting five Finals appearances and three NBA championships. With talent and renewed energy, the Pistons are exceptionally positioned to compete in the NBA.Our organization has emphasized collaboration while underscoring the importance of helping every employee realize, improve, share and expand his or her talents.

USA

503 employees (127 in marketing)

www.pistons.com