Responsibilities

• Responsible for the creation and implementation of integrated marketing communications plans, strategies, tactics, timelines and budgets to support the organizational goals, business objectives and priorities of a clinical operational area within Prisma Health across all audiences.
• Acts as a key consultant and advisor to assigned business and clinical leaders on marketing and communications best practices, employee engagement strategies, consumer awareness, physician referral marketing, sponsorships, and digital and social media.
• With excellent facilitative leadership and project management skills, the position regularly monitors integrated marketing communication plans and tactics to ensure maximum effectiveness.
• Translates service line business opportunities and corresponding market research and analytics into marketing and communications strategies, campaigns, and tactics to support the assigned clinical areas.
• Acts as project manager for creation of promotional materials and campaigns to support tactical implementation of marketing communications strategies.
• Works collaboratively with all areas within marketing and communications (media relations, organizational communications, analytics, digital, social, etc.) to maximize the effectiveness of tactical projects.
• Acts as the primary marketing and communications consultant for assigned clinical areas to assess and respond to their marketing and communications needs.
• Works to identify emerging opportunities or changes that could influence marketing plans or communications to patients, clinicians, or staff. Attends in-person service area or entity meetings - serve as liaison and connector for the marketing team.
• Develops key messages, differentiators and value propositions related to various components of the plan.
• Drafts communications, including copy for marketing collateral.

• Works with analytics and campaign team to closely track plan results and regularly report them back to business and clinical leaders.
• Performs other duties as assigned.

Requirements

• Education - Bachelor’s degree
• Experience - Three (3) years of experience in strategic plan development and execution of diverse tactical initiatives, including collateral creation, event management, and targeted campaigns.