Responsibilities

• Develop long-term content strategies that maximize the value and longevity of Medallia’s strategic narratives and flagship initiatives.
• Create/write and optimize derivative content for different audiences, channels, and formats while maintaining narrative consistency.
• Build and maintain connected content ecosystems that link strategic narratives, customer stories, research, webinars, campaigns, and supporting resources into cohesive buyer journeys.
• Design scalable content systems that efficiently adapt content while maintaining narrative consistency.
• Leverage AI to accelerate content planning, creation, atomization, and activation while maintaining strategic quality and narrative consistency.
• Partner closely with Global Campaigns, Field Marketing, Digital, and Creative to plan and operationalize content across programs, regions/languages, and channels.
• Ensure content is easily discoverable through intentional connections between related assets and supporting resources.
• Develop repeatable planning frameworks and AI-enabled workflows that make content easier to scale, activate, and maintain over time.
• Lead webinar content strategy, discussion development, speaker preparation, and narrative planning.
• Monitor content utilization, performance, and adoption to identify opportunities to improve discoverability, engagement, and long-term impact.

Requirements

• 4+ years of experience in content marketing, content strategy, integrated marketing, or a related B2B marketing role.
• Demonstrated track record creating a variety of content formats including long-form thought leadership, blogs, webinars, customer stories, and campaign assets.
• Demonstrated experience adapting and repurposing content across multiple channels, audiences, and stages of the buyer journey.
• Strong writing, editing, and storytelling skills with the ability to simplify complex concepts for executive and practitioner audiences.
• Demonstrated experience partnering cross-functionally with teams such as Campaigns, Digital, Product Marketing, Creative, and Field Marketing.
• Hands-on experience applying generative AI tools and workflows toward research, content creation, ideation, or process optimization.
• Track record of strong project management and organizational skills with the ability to manage multiple priorities in a fast-paced environment.

Preferred

• Experience developing integrated content strategies that support long-term business objectives rather than one-off campaigns.
• Experience building content programs or content ecosystems that connect multiple assets into cohesive buyer journeys.
• Demonstrated ability to think strategically about content architecture, discoverability, and lifecycle management.
• Comfortable operating in ambiguity, building new processes, and developing scalable content systems that evolve with changing business priorities.
• Experience measuring content performance and using insights to optimize future content investments.
• Experience supporting executive thought leadership or major research initiatives.
• Experience working in B2B SaaS, enterprise technology, or customer experience software.
• Familiarity with AI-enabled content workflows and prompt engineering to improve quality, efficiency, and scalability.
• Experience collaborating with global marketing teams and adapting content across regions and audiences.