Responsibilities

• Own year-long integrated brand campaign strategy, narrative expression, and execution that ladders into the one-year integrated brand plan delivered by the Brand Director, determining how enduring brand meaning shows up across all cross-vertical marketing efforts.
• Translate approved brand priorities into cohesive campaign strategies, briefs, channel plans, and go-to-market execution across paid, owned, and earned touchpoints.
• Build and manage campaign workbacks, briefs, decision milestones, launch plans, and post-launch learning loops that keep complex work moving with clarity and accountability.
• Ensure campaign work is integrated and sequenced across parent brand and vertical marketing priorities so onX shows up with focus and consistency rather than fragmentation.
• Operate as a player-coach across the broader portfolio — equally comfortable building the strategy, writing the brief, managing the workback, leading the meeting, and pushing the final decision across the line — while continuing to execute selected high-priority initiatives directly.
• Help shape how onX approaches integrated brand campaign development as a discipline, establishing practical planning principles, briefing standards, trade-off criteria, decision frameworks, and operating rhythms.
• Serve as the senior brand campaign lead across cross-functional partners — Creative, Vertical Marketing, Business Intelligence, Channel, Public Relations and Communications, Product Marketing, and Operations — aligning stakeholders around priorities, timelines, trade-offs, and success measures, thriving in a matrixed environment by building alignment across teams with different incentives, perspectives, and timelines.
• Identify where parent-brand campaigns should extend into vertical businesses, and where they should not, connecting parent-brand storytelling to distinct vertical audiences without flattening relevance.
• Operate with a first-team mindset, balancing parent-brand goals, vertical business needs, and enterprise trade-offs rather than optimizing only for your own lane.
• Surface strategic trade-offs early, frame recommendations clearly, and help teams make timely decisions in ambiguous or fast-moving situations — knowing when to slow down for strategic clarity and when to push forward with the best available information.