Responsibilities

• Supervises and directs five CDFW Information Officer (IO) staff, their assignments, and information campaigns.
• Creates, edits, and provides feedback to staff on public-facing communications including news releases, media events, articles, interview scripts, brochures, reports, presentations, exhibits, newsletters, website, blog, social media content, and other information vehicles and platforms.
• Creates, develops, and executes high-impact statewide communications strategy including effective and inclusive messaging to various statewide audiences and user groups.
• This includes leading and developing cutting-edge news media, communications and outreach content, understanding and use of various digital communications and social media platforms, and analyzing and disseminating information to assist with executive-level decision making.
• Serves as the senior public affairs consultant on more complex media-related issues.
• Works with members of the media, newspapers, radio and television, other agencies, governments and partners to coordinate news releases, press conferences and interviews, and article submissions.
• Discovers and responds to proactive and positive public messaging opportunities for CDFW.
• Drafts and edits news releases and other public-facing communications.

Preferred

• Special Personal Characteristics: Appreciation of news value; ability to analyze situations accurately and adopt or recommend for adoption by top management an effective course of action; ability to gain the confidence and respect of persons contacted in the work; ability to establish and maintain cooperative working relations with the news media and other public groups; emotional stability under stress; application of the need to inform and educate the public on various phases of an agency's program.
• Interpersonal Skills: Exercises adaptability and leadership; demonstrates fair-minded and ethical decision-making; works cooperatively with all parties within and outside the Department.

Benefits

• Benefit information can be found on the CalHR website and the CalPERS website.