Information Analyst II

Rochester, NY (Hybrid)

$48K/yr – $76K/yrMid Level2+ years expFull time

Posted 2 weeks ago

Job Summary

Own the data lifecycle from collection and validation through reporting, shaping KPIs and dashboards to measure and improve marketing campaigns.

  • Lead data preparation, transformation, and quality audits
  • Define business objectives, KPIs, and reporting cadence
  • Develop Power BI dashboards and visualizations for stakeholders

Job Description

Responsibilities

  • Identify, collect, prepare, transform, and validate data.
  • Understand and maintain data models, mappings, and relationships.
  • Complete data transformations
  • Perform data quality audits.
  • Act as a subject matter expert in data use for measuring and improving marketing campaigns.
  • Establish business objectives and define KPIs and metrics.
  • Assist in developing solutions to achieve client measurement goals.
  • Create visualizations to effectively communicate performance.
  • Build, update, and maintain Power BI dashboards for internal and external stakeholders.
  • Documents observations resulting from Power BI dashboard reporting.

Requirements

  • Bachelor’s degree in marketing, Computer Science, Information Technology, Statistics, Mathematics, Finance, Economics, or a related field
  • 2+ years of relevant experience in data management, data visualization and/or campaign measurement.
  • Developing or intermediate ability to code in SQL
  • Deep experience in Microsoft Excel, including DAX, complex formulas, pivot tables, Power Pivot
  • Experience in BI tools, preferably Power BI
  • Strong written and verbal communication skills

Preferred

  • Experience with digital media platforms.
  • Experience analyzing media data.
  • Experience in the Healthcare vertical.
  • Experience using project management software.

Benefits

  • This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
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Butler/Till

As an independent, women-owned/led, 100% employee-owned, B Corporation, we create award-winning campaigns that deliver measurable business impact. Free from holding company constraints, our agile and accountable approach genuinely serves our clients' best interests. With 25+ years of experience, we specialize in media, campaign analytics, marketing science, creative services, and healthcare marketing, connecting brands with audiences in meaningful ways. Looking for localized marketing solutions? We have that covered too. Endless spreadsheets, logins, tabs open, and emails. We know how complex local marketing can be, so we built the technology to make it easier, BetterLocal.

Founded in 1998
Rochester, New York, USA
434 employees (125 in marketing)

Salaries

Posted range

$48K/yr – $76K/yr

Taken straight from the job posting.

See all Butler/Till salaries

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Information Analyst II

Butler/Till · Rochester, NY · Hybrid