Responsibilities

• Find creators whose audiences match Springboard’s buyers. Source across YouTube, Instagram, and TikTok in niches like tech careers, career switching, coding tutorials, productivity, healthcare careers, and professional development. Prioritize U.S.-audience-dominant creators.
• Evaluate creators with a practitioner’s eye. Go beyond follower counts. Read engagement quality, audience demographics, sponsored content history, view-to-subscriber ratios, and comment sentiment. Know when a creator’s metrics look good on paper but won’t convert for a high-ticket education product.
• Run outreach that gets responses. Write personalized outreach at volume without sacrificing quality. Manage follow-up cadences. Build relationships with creators and their managers. You should be comfortable running outreach as a core daily activity, not as an afterthought.
• Negotiate deals that protect our economics. Structure compensation (flat fee, affiliate, hybrid) that aligns creator incentives with enrollment outcomes. Push back on rates that don’t pencil. You’ll have target CPAs to work within, and we expect you to treat them seriously.
• Set up tracking infrastructure for each partnership. Create UTM links, coupon codes, and influencer-specific landing pages so every partnership is measurable from day one.
• Coordinate content and approvals. Work with creators on messaging, review drafts or scripts for accuracy and brand alignment, and manage timelines to keep campaigns on schedule.
• Surface what’s working and what’s not. You don’t need to build dashboards, but you do need to know your numbers. Flag underperformers early. Identify creators worth re-booking. Bring a recommendation, not just data.

Requirements

• 2+ years of hands-on influencer marketing experience, with direct involvement in sourcing, outreach, and negotiation — not just campaign management or reporting. You’ve personally gotten creators to respond, negotiated rates, and closed deals.
• Familiarity with the U.S. creator landscape across YouTube, Instagram, and/or TikTok. You understand how these platforms differ in terms of audience intent, content formats, and sponsorship economics.
• Comfort working in a part-time, remote, async environment. You can self-manage your 20 hours/week, communicate proactively, and keep things moving without being managed closely. This requires discipline — not everyone thrives in this setup.

Preferred

• Experience in education, edtech, bootcamps, healthcare, or any high-ticket product where influencer-driven conversion requires more than brand awareness.
• Track record of managing creator relationships that drove measurable enrollments, sign-ups, or purchases — not just impressions or engagement.
• Experience using AI tools (ChatGPT, Claude, etc.) to accelerate creator research, personalize outreach at scale, or streamline repetitive tasks.