Influencer Outreach Coordinator

New York, USA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive Lanolips\' influencer outreach program by building relationships, recruiting creators, and coordinating product seeding.

  • Own end-to-end influencer outreach, creator relationship management, and program logistics
  • Must-have: 1–3 years in influencer marketing or creator relations with strong organization
  • Standout: Beauty/CPG experience and proven success in high-volume campaigns

Job Description

Responsibilities

  • Build, maintain, and continuously grow a robust influencer database across tiers and platforms
  • Execute high-volume outreach campaigns to recruit and secure creator participation for product launches, seasonal moments, and retail activations
  • Coordinate product seeding end-to-end, including product selection, fulfillment, and shipping logistics
  • Nurture long-term creator relationships, serving as a consistent and enthusiastic point of contact for the Lanolips community
  • Track and report on outreach performance, creator conversion, and program ROI to inform ongoing strategy

Requirements

  • 1-3 years of experience in influencer marketing, creator relations, or a related field; beauty or CPG experience a plus
  • Strong organizational and communication skills with the ability to manage a high volume of outreach without losing the personal touch
  • Familiarity with influencer platforms, seeding logistics, and basic performance reporting
  • A genuine passion for beauty, social media, and the creator economy
  • Comfortable working in a lean, entrepreneurial environment where initiative and ownership are celebrated

Nice To Have

  • beauty or CPG experience a plus
LANOLIPS logo

LANOLIPS

LANOLIPSThe #1 iconic Australian lanolin company A humble sheep farm in South Australia is where our Lanolips creator, Kirsten Carriol, first discovered the inspiration for Lanolips. She set out to create an ultra-pure medical grade lanolin that was nourishing, comfortable and gave a glossy finish. Today, Lanolips is a multi award-winning brand that is loved throughout the world.

Founded in 2009
Centennial Park, New South Wales, AUS
17 employees (8 in marketing)

Traffic Signals

Monthly Visitors
59.7K
Monthly Google Ads Budget
$251
Traffic Source Mix
Search
43%
Direct
44.4%
Referral
2.8%
Social
7.7%
Paid
2%

Headcount Trend

Current headcount: ~17

Marketing Team

Marketing Team Size
7 (41% of company)

Funding

Last Raise
Private Equity, 4 years ago

Funding History

  • Mar 2022
    Private Equity