Responsibilities

• Source influencers utilizing keywords, competitor insights, and current trends
• Verify influencers who align with campaign objectives by analyzing various statistics using an influencer statistics and audience authenticity platform
• Report statistics and present potential influencer partnerships
• Ideate and collaborate with influencers to create authentic content that resonates with the target audience
• Draft creator briefs for unique influencer campaigns
• Keep attention to detail for constant optimization with factors such as hashtags or posting times
• Engage directly with User Generated Content (UGC) creators, ensuring a clear understanding of campaign requirements
• Collaborate with internal design team to provide creators with specific video direction
• Organize and track video content submissions for client approval, managing revisions as needed
• Perform quality assurance checks on live posts to ensure accuracy and brand alignment

Requirements

• 1+ years of experience in influencer marketing, social media management, or creative project management
• Strong understanding of social media platforms (Instagram, TikTok, YouTube) and influencer/UGC content strategies
• Ability to analyze influencer performance data and derive actionable insights
• Exceptional organizational and communication skills
• Ability to work in a fast-paced environment and manage multiple projects simultaneously
• Familiarity with project management tools and software including (or similar to) Tick, Click up
• Proficiency in Google applications to put together reports, powerpoints and summaries
• A passion for staying on top of industry trends and contributing creative solutions to client challenges
• Location requirement: NYC area or willing to relocate

Preferred

• Experience with influencer platforms is a plus
• Basic design skills or familiarity with creative software (e.g., Adobe Creative Suite) is a plus
• Experience in paid media strategy or working with digital marketing teams is a plus
• Familiarity with project management tools and software including (or similar to) Tick, Click up

Benefits

• 4-day workweek
• genuine investment in career development
• 7x Crain’s Best Places to Work: A people-first culture with a 12-month average time to promotion, a 4-day workweek, and genuine investment in career development.