Responsibilities

• Strategy & Planning: Develop and execute comprehensive influencer campaigns and support development of cross-channel content calendars that align with marketing goals and objectives.
• Influencer Relations: Identify, engage, and nurture relationships with influencers and creators.
• Trend Monitoring: Support Social Media Director in identifying emerging social trends, sounds, and platform updates early to keep the brand culturally relevant.
• Negotiation & Contracting: Negotiate contracts, deliverables, usage rights, and compensation.
• Influencer/Creative Briefing: Prepare influencer briefs and campaign guidelines and support development of content creation briefs, including clear articulation of brand goals, campaign objectives and KPIs.
• Campaign Management: Oversee influencer content creation, ensuring compliance with brand guidelines and FTC guidelines, and manage publishing schedules.
• Analytics & Reporting: Track, analyze, and report on key performance indicators (KPIs) like engagement, reach, and ROI.
• Cross-Functional Collaboration: Work with marketing, creative, and PR teams to integrate influencer and social content into wider campaigns.

Requirements

• Experience: 2–5+ years in influencer marketing, social media marketing, content creation, talent management and/or digital marketing.
• Platform Expertise: Deep understanding of social media platforms (TikTok, Instagram, Facebook, Snapchat, Pinterest, YouTube, LinkedIn) and creator tools.
• Negotiation: Strong negotiation and relationship-building abilities.
• Analytical Mindset: Proficiency in tracking metrics to optimize campaigns.
• Experience working with AI-empowered platforms and tools to assist with influencer management, social content scheduling and social listening, like Hootsuite, Sprout Social, Meltwater and Klear.
• Education: Bachelor’s degree in Marketing, Communications, or related field.
• Quality Assurance: Strong attention to detail and the ability to manage multiple tasks and campaigns simultaneously
• Communication: Ability to communicate (speak, read and write) clearly and effectively in English and Spanish.