Responsibilities

• Own the strategy and day-to-day management and communication of Shopbop's unmanaged influencer and affiliate styling program, including commission-based incentive structures
• Develop and execute scalable engagement programs including a newsletter program reaching 2,000+ influencers, product seeding, and content briefing
• Analyze creator performance data to identify top performers and build a pipeline for promotion into the managed influencer program based on performance benchmarks (e.g., monthly OPS and new customer acquisition thresholds)
• Leverage forward-looking business insights — including inventory availability and trend data — to help creators proactively plan and publish content
• Track and report on key program KPIs including demand OPS, new customer count, commission fees, and return rates
• Collaborate with affiliate stylist platforms to identify growth opportunities, develop incentive programs and optimize program performance

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams
• Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
• Experience across affiliate marketing, PPC, SEM and social media advertising

Preferred

• Experience in multi-territory campaign management
• Experience in digital marketing and content production timelines and process
• Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices
• Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave