Elements of Launch Intensive
Worthy Marketing Group
New York, USA (Remote)
$44K/yr - $56K/yr (Est.)AgencyInternshipIntern/new grad
11 hrs ago
Influencer Marketing Manager
USA (On-site)
Salary Not AvailableMid LevelFull time
Posted 5 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive growth for Beauty and D2C brands by managing influencer campaigns across TikTok, Instagram, and YouTube.
- Own multi-brand influencer campaigns across Beauty, Skincare, and D2C products.
- Must-have: Deep knowledge of TikTok/Instagram ecosystems and managing 20+ creators across time zones.
- Standout: Direct access to fast-growing D2C beauty brands and founder-level exposure.
Job Description
Responsibilities
- Multi-Vertical Strategy: Execute distinct growth strategies for Beauty, Skincare, and D2C Brands.
- Platform Mastery: You know exactly where the audience lives for each aesthetic and product type. You know TikTok is for viral trends, while YouTube is key for deep-dive tutorials.
- Compliance & Safety: Navigate strict advertising regulations for beauty and health claims. You ensure every creator adds the necessary "#ad" and FTC disclaimers to protect our clients.
- Aggressive Negotiation: Secure flat-rate and CPA (Cost Per Action) hybrid deals. You know how to negotiate with influencers who have inflated egos and agents who overcharge.
- Real-Time Optimization: Monitor live campaigns. If a creator is underperforming during a product launch, you intervene to fix the incentives.
Requirements
- Sector Experience: You have specific experience in Beauty, Cosmetics, or D2C on the Brand side.
- Platform Deep Dive: You understand the TikTok and Instagram ecosystems, trends, and top beauty creators.
- Speed: You can manage 20+ influencers simultaneously across different time zones.
- Technical Literacy: You can accurately explain product benefits and shade-matching to creators, and you understand the mechanics of affiliate attribution links.
- Results-First Attitude: You care about Customer Acquisition Cost (CAC), CPA, and Return on Ad Spend (ROAS).
Benefits
- Exposure: Direct access to the founders of the fastest-growing D2C and beauty brands in the world.
- Performance Bonuses: Tied to client ROAS and retention.
CrowdControl
Our team specializes in creating influencer-marketing campaigns that not only meet but exceed expectations. We harness the power of prediction to align your campaigns perfectly with upcoming trends, maximizing your budget for unparalleled return on investment. Let's partner to make your brand a beacon of advertising innovation!
Headcount Trend
Current headcount: ~4
Marketing Team
Marketing Team Size
2 (50% of company)
